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Topic: Digital Marketing

7 Tips for Marketing for Manufacturers in 2020

Putting together an effective manufacturing marketing strategy requires that you take a step back, evaluate your current marketing operations, and...

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What Is Marketing Management & Why Do You Need to Know It?

So, you are looking to grow your marketing operations and as a result, are looking for help with marketing management.

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A 2020 Guide to Customer Acquisition

  Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

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3 Call to Action Examples to Improve Conversion Rates

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely...

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7 Core Functions of Marketing That Matter

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose of...

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What is a Customer Persona? - Why You Need to Know Yours

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

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The Rise of Artificial Intelligence in Marketing

  It wasn’t that long ago that we heard about things like Artificial Intelligence and relegated it to Sci-Fi movies and that just-out-of-reach-future.

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The 6 Best Cold Email Tools in 2020

  B2B companies are constantly looking for new ways in which they can generate high-quality leads. New tactics come and go but for digital-first...

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What is a HubSpot Consultant & How Can They Help Me?

  If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had...

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Real-World Examples of Effective Word of Mouth Marketing Strategies

Finding new ways to bring valuable customers into the fold is a constant struggle for most companies. Squeezing the life out of every opportunity in...

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