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Topic: Digital Marketing

Why eCommerce Businesses Should Consider using Chatbots
By Tony Shannon on January 4, 2021

Delivering excellent customer service to your customers is an absolutely critical task for any e-commerce store.

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4 Cold Emails Tips To Help You win More Business
By Tony Shannon on September 17, 2020

When it comes to B2B sales, there are few channels that are more effective for startup companies than cold email for high ticket services and...

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3 Tips to Help You Connect With Your Target Audience On LinkedIn
By Tony Shannon on September 15, 2020

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

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7 Tips for Marketing for Manufacturers in 2020
By Tony Shannon on March 16, 2020

Putting together an effective manufacturing marketing strategy requires that you take a step back, evaluate your current marketing operations, and...

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What Is Marketing Management & Why Do You Need to Know It?
By Tony Shannon on March 4, 2020

So, you are looking to grow your marketing operations and as a result, are looking for help with marketing management.

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A 2020 Guide to Customer Acquisition
By Tony Shannon on January 15, 2020

Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

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3 Call to Action Examples to Improve Conversion Rates
By RiseFuel on January 9, 2020

A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely...

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7 Core Functions of Marketing That Matter
By RiseFuel on December 19, 2019

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose of...

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What is a Customer Persona? - Why You Need to Know Yours
By RiseFuel on December 13, 2019

A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

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The Rise of Artificial Intelligence in Marketing
By Tony Shannon on May 28, 2019

It wasn’t that long ago that we heard about things like Artificial Intelligence and relegated it to Sci-Fi movies and that just-out-of-reach-future.

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