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Topic: Inbound Marketing

A 2020 Guide to Customer Acquisition

  Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

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3 Call to Action Examples to Improve Conversion Rates

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you...

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7 Core Functions of Marketing That Matter

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose...

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What is a Customer Persona? - Why You Need to Know Yours

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

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Inbound Marketing Pricing - How Much Does it Cost?

  You know that inbound marketing is needed to move your business forward, which is why you decided to check into a few companies.

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Inbound Marketing Tips That Power Sales Growth

    Inbound marketing is the real deal when it comes to reaching out to your target audience at the right time and in the right place.   If you...

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Long Tail Keywords - The Best Way to Find New Customers

    Long tail keywords are longer and more specific keyword phrases that are more likely to be used by visitors when they are closer to a purchase...

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What are Buyer Journey Maps and Why Are They Important?

  Consider what happens when you buy a new product.  You probably start with a certain awareness of the product. Maybe you had it recommended to...

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What is Conversational Marketing? Why Is It So Important?

Marketers have always adapted to the latest trends and technologies. Leveraging the latest systems to get your message in front of your audience...

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Why Buyer Persona Development Is the First Step in Marketing

Do you feel like your marketing is “stuck?” Do you find yourself unable to gain traction and achieve better results? There are a few common issues...

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