Power Your Business Blog

When it comes to B2B sales, there are few channels that are more effective for startup companies than cold email for high ticket services and...

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

The coronavirus pandemic has forced many changes in our society and economy. We have never dealt with something like this before. 

The coronavirus pandemic has altered the way that we think about the future. It is unknowable. There is no way to know how long this issue will...

The coronavirus pandemic has many of us looking at our expenses in an attempt to tighten the belt. Companies across all industries are feeling the...

If you are still relying on traditional advertising methods to increase exposure for your company, then you also probably still wear a pager and...

  Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you...

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose...

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...