With only five numbers from your business metrics, this tool will help you calculate the ROI on inbound for your business. Know how much you can expect in profit before you invest! Most marketers have been measured on activity rather than results.
But with closed-loop marketing, that is changing. Closed-loop marketing relies on data from prospects that enables sales teams to report what happens to leads so that Marketing can do more of what’s working and less of what’s not working.
And even if you knew, how would you know how much traffic you need to drive to your site with your inbound marketing efforts to generate those leads?
Simply fill out the 5 input fields below, download your results, and see how inbound marketing can you help achieve your growth goals.
Measuring inbound marketing ROI begins with just five numbers:
For instance, if you make $1,000 per customer each year and you tend to keep customers an average of seven years, the customer lifetime value would be $7,000. Keep it simple, to begin with.
|Conversion Increase||Revenue Growth|
|Traffic Increase||Revenue Growth|
|Revenue Growth If Both Increase|