Average Monthly Visitors to Your Site – Use Google Analytics or a similar service to get this information.
- Average Leads Per Month from Your Site – How many monthly leads are you generating through your site? More specifically, anyone who has provided their email address to you. That could be in return for downloading an ebook, subscribing to a newsletter, requesting a quote, etc.
- Percentage of Qualified Leads – Of those leads described in #2 above, what percentage of them are qualified to enter your sales process? If you’re not sure, guess to the nearest 25% to get started.
- Close Rate – What is your percentage of qualified leads who become customers? Again, if you’re not sure, guess to the nearest 25%.
- Customer Lifetime Value - What is the average lifetime value for a customer for your company. If a customer represents more than a one time occurrence, add up what you make from a customer over the course of a relationship.
For instance if you make $1,000 per customer each year and you tend to keep customers an average of seven years, the customer lifetime value would be $7,000. Keep it simple to begin with.