Power Your Business Blog

RiseFuel

A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template. This usually includes demographics (age, gender location and occupation) and psychographics (motivations, likes, dislikes, and their pain …

:Inbound MarketingDigital MarketingSocial MediaContent MarketingMarketing AutomationDental MarketingLead Generation

Tony Shannon

Email marketing works. Even in the face of continued new ways to market your business online, it remains one of the most effective and easiest to implement strategies available to …

:Revenue GrowthEmail Marketing

Tony Shannon

You know that inbound marketing is needed to move your business forward, which is why you decided to check into a few companies. You were prepared to share your vision …

:Inbound Marketing

Tony Shannon

Inbound marketing is the real deal when it comes to reaching out to your target audience at the right time and in the right place. If you still rely on …

:Inbound Marketing

Tony Shannon

Long tail keywords are longer and more specific keyword phrases that are more likely to be used by visitors when they are closer to a purchase point or when using …

:SEOInbound MarketingLocal SEO

Tony Shannon

Did you know that email marketing is a top strategy for staying connected with your prospects and customers? Whether you’re in the technology or health sector, growing and cultivating your …

:Email Marketing

Tony Shannon

To help you identify the right keywords and complete your keyword research projects, there are several useful tools available. Keyword tools fall into two basic categories, SEO tools focused on …

:SEOLocal SEO

Tony Shannon

"Sales stack" is a term that allows technology and software tools help salespeople to do their jobs and connect with prospects effectively and more efficiently. The best way to support …

:Sales Enablement

Tony Shannon

Often quitting is for winners when it comes to email marketing success. I'm prepared to bet that there are a number of poor email marketing practices that have held you …

:Email Marketing

Tony Shannon

Marketing automation is the future. There is no doubt about it. Today, brands collect more data than ever. Collecting customer data allows them to better tailor marketing messages to their …

:Marketing Automation