Power Your Business Blog

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you...

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

  Consider what happens when you buy a new product.  You probably start with a certain awareness of the product. Maybe you had it recommended to...

In my time as the founder of RiseFuel, I’ve helped many companies go through the process of choosing a content management system and accompanying...

  If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had...

  Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or...

What is ‘KPI’ in digital marketing?  If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen...

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business...

  Brand awareness is one of the most important factors in your digital presence. It plays a role in your overall reputation and directly impacts...

  As healthcare professionals, you know how competitive the industry can be. In larger cities, patients may have dozens or even hundreds of...