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Topic: Content Marketing

3 Call to Action Examples to Improve Conversion Rates

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you...

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What is a Customer Persona? - Why You Need to Know Yours

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

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What are Buyer Journey Maps and Why Are They Important?

  Consider what happens when you buy a new product.  You probably start with a certain awareness of the product. Maybe you had it recommended to...

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Why HubSpot is the Best Content Management System for Marketing

In my time as the founder of RiseFuel, I’ve helped many companies go through the process of choosing a content management system and accompanying...

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What is a HubSpot Consultant & How Can They Help Me?

  If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had...

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5 Internet Marketing Strategies That Will Succeed in 2020

  Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or...

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What is a KPI in Marketing? Monitor, Optimize, Grow

What is ‘KPI’ in digital marketing?  If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen...

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2020: 7 Small Business Marketing Tips to Beat Bigger Competitors

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business...

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Brand Awareness Strategy - Content Marketing is Critical

  Brand awareness is one of the most important factors in your digital presence. It plays a role in your overall reputation and directly impacts...

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Dental Patient Marketing — How To Attract New Patients

  As healthcare professionals, you know how competitive the industry can be. In larger cities, patients may have dozens or even hundreds of...

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