Power Your Business Blog

Creating trending content can get your brand those much-needed eyeballs which can eventually lead to sales. Twitter Trends might be one of your top...

Content is indeed a king that can help your brand roar above the internet noise. That's why 97% of companies consider content marketing an integral...

Fake news — false or misleading information presented as legitimate news—didn't start in recent years: it has a long history. A good example is the ...

The potential of content marketing to boost awareness, demonstrate industry knowledge and expand a brand’s reach makes it essential for any B2B...

In my time working with manufacturing companies, one of the areas that I consistently see businesses falling short is in their content production.

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely...

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

  Consider what happens when you buy a new product.  You probably start with a certain awareness of the product. Maybe you had it recommended to you...