Traditional sales is broken – the brick and mortar approach, of going door-to-door; cold calling; all of that is gradually fading away in a world where most don’t want to be bothered with things that don’t relate to them.
You’ve probably heard that we see thousands of intrusive advertisements a day, and have learned to tune the majority of them out.
If your marketing system is delivering a sufficient number of leads but your sales process is taking too long to convert the leads to customers, sales enablement and inbound sales can help you close those sales faster.
Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting.
“Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understand their best and worst lead sources and they can adjust and tweak their efforts to better serve the overall company goals and objectives.
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