Email marketing, when done right, drives serious revenue for businesses. The key phrase here is “done right.” While spam alienates prospects, email that delivers value to them builds trust and nurtures them along the path to purchase.
If you’re struggling to attract prospects to your email list, or if you’re losing subscribers, we can look at your existing strategies, identify where the weaknesses are, and provide you with a proven strategy for growing your list with your ideal prospects.
Email marketing plays a vital role in guiding prospects through the marketing funnel.
When a prospect downloads a piece of premium content on your website, requests a demo, or signs up for an offer, you can continue to send them emails related to what they were initially interested in, while also suggesting case studies, product information, and special sales on related items.
When email is personalized, and customized to each recipient, prospects look forward to receiving the emails and are gently drawn to make a purchase.picture source: Paradot