Email is the most direct way to connect with your customers. For many, it is their preferred channel to connect with their favorite brands.
However, if your company or marketing team has no experience in email marketing, it may be a good idea to consider hiring an agency to handle it.
There are a few key benefits that growing companies will enjoy in choosing to work with the right agency for you rather than hiring in-house.
At RiseFuel, email marketing is one of the primary tasks we handle for our clients. While we specialize in inbound marketing, email marketing also plays a critical role in every inbound marketing strategy.
Email offers a level of personalization and automation unmatched by other channels.
It allows you to develop a deeper connection with your audience and simulate a one-on-one conversation that helps you to develop trust with their brand.
For many companies, their best results come from their email marketing. A well-defined and executed strategy is able to far outpace paid advertising, SEO, and traditional channels in terms of the ROI's that is produced.
Here are a few stats that give you an idea of just how impactful email marketing can be.
Email Marketing Stats
The ROI of email marketing services is so high that most companies would not be foolish not to integrate it in some way with their existing strategies. There is simply too much potential there to leave it untapped.
A solid email marketing foundation could be the backbone of your complete digital strategy. It creates a consistent and reliable foundation that other channels can build on.
Often, our clients find that after we implement an email marketing services program, the channel becomes their most dependable channel for generating leads and converting website visitors into customers.
Agencies, and especially those that specialize, are unique in that they deliver a very narrow skillset that is exactly what their clients need.
When you hire an email marketer to join your team, you get one expert in the field, so long as you can find someone that specializes.
When you hire an email marketing agency, you get the whole team. An agency that specializes in email marketing will have experts that specialize in different industries, styles, or strategies to provide a better match for your business.
Specialization is important. At RiseFuel, we experts and specialize in inbound marketing, of which email marketing is a core component.
When you work with an agency that specializes you know that they will have the experience to back up their words.
Because of that experience, an agency will be able to help you shape and mold your strategy.
Their work for other similar businesses allows them to start their engagement with your company with a rough idea of what will work and what won’t work.
What that means is that working with an agency typically means less testing required before your campaigns reach profitability. They know the direction that they need to take and are able to take you there reliably.
An internal team would require a lot more trial in error. Unless you are able to hire someone that has specific experience in your industry, they will have to go through multiple iterations before they can reliably find what works.
Our email marketing services play an important role in guiding prospects through the marketing funnel.
When a prospect downloads a piece of premium content on your website, requests a demo, or signs up for an offer, you can continue to send them emails related to what they were initially interested in, while also suggesting case studies, product information, and special sales on related items.
When email marketing is personalized and customized to each recipient, prospects look forward to receiving the emails and are gently drawn to make a purchase.
When we first begin working with a client, we learn goals and expectations. Once we know what you want to achieve, we design and implement a strategy that provides measurable results.
Every email campaign is tracked, measured and benchmarked so we can see what’s working well and build on that success for even greater results as we move forward.