This starts with a strategy and a brilliant marketing plan. A Growth Driven GamePlan is your step by step plan to ensuring you maximize results from your Inbound Marketing investment. We give our clients the ability to grow smarter and faster by out thinking, not outspending, the competition.
The GamePlan follows a standard marketing-strategy methodology but concentrates on shifting budgets and resources to more effective and measurable inbound marketing strategies. The online social world and inbound marketing have leveled the playing field. Underdogs and innovators now have the power to grow faster and smarter than their competitors. They have the ability to control their destiny.
We are working with our clients on a minimum of 6 to 12 month campaigns at a time. As part of these engagements we always build a strategy and game plan so we have a blueprint to work off for the next 12 months.
The Growth Design Process process is broken down into five phases: Strategy & Goal Setting , Buyer Persona Development, Website Redesign Launch Pad, Post Site Launch and On-Going Improvements. Each phase serves a unique purpose with the end goal of creating a website that is focused on your users and your growth.
Before you make any commitment, we begin with a 30-minute Marketing Consultation to make sure we’re a fit. We follow with a 90-minute Discovery Session focused on gaining an understanding of your current marketing and sales situation, competitive landscape and customer.
Next, we conduct a Mini Audit with analytics software and by conducting competitive research. We present our findings, recommendations and range of costs in our Solution Review Meeting. During the Mini Audit, we gain a basic understanding of your current Marketing and Sales strategy. Now, in the Comprehensive Audit, we dive deeper.
We use tools that show us how visitors are using your site to gain an understanding of behavior. We conduct extensive keyword research to identify traffic growth opportunities.
Finally, we present our Growth Driven GamePlan – an actionable roadmap for the next 6 to 12 months that capitalizes on your biggest opportunities to generate traffic, leads and sales. If we’ve made a believer out of you and you’re ready to partner with RiseFuel to grow your business online, we execute the plan we’ve designed.
The cost of your Industrial Growth Solution will depend on a combination of budget, results desired and the difficulty of achieving those results in your particular marketplace.
In this phase, we apply a laser focus on your customers and ideal customers to build detailed buyer personas for your marketing and sales teams.
Our output here is a number of detailed customer/buyer personas that represent the profile of your perfect customers to allow us to develop our content strategy to target these prospects online.