MARKETING STRATEGY: GROWTH DRIVEN DESIGN

Looking for a Blueprint for Business Growth? You are in the Right Place. Let Us Build a Marketing GamePlan For Your Business.

Remember the most important success factor revenue growth is getting the foundations right!

This starts with a strategy and a brilliant marketing plan.  A Growth Driven GamePlan is your step by step plan to ensuring you maximize results from your Inbound Marketing investment. We give our clients the ability to grow smarter and faster by out thinking, not outspending, the competition.

The GamePlan follows a standard marketing-strategy methodology but concentrates on shifting budgets and resources to more effective and measurable inbound marketing strategies. The online social world and inbound marketing have leveled the playing field. Underdogs and innovators now have the power to grow faster and smarter than their competitors. They have the ability to control their destiny.

We are working with our clients on a minimum of 6 to 12 month campaigns at a time. As part of these engagements we always build a strategy and game plan so we have a blueprint to work off for the next 12 months.

The Growth Design Process process is broken down into five phases: Strategy & Goal Setting , Buyer Persona Development, Website Redesign Launch Pad, Post Site Launch and On-Going Improvements. Each phase serves a unique purpose with the end goal of creating a website that is focused on your users and your growth.

 

Consultation & Discovery Session Required

Before you make any commitment, we begin with a 30-minute Marketing Consultation to make sure we’re a fit. We follow with a 90-minute Discovery Session focused on gaining an understanding of your current marketing and sales situation, competitive landscape and customer.

Next, we conduct a Mini Audit with analytics software and by conducting competitive research. We present our findings, recommendations and range of costs in our Solution Review Meeting.  During the Mini Audit, we gain a basic understanding of your current Marketing and Sales strategy. Now, in the Comprehensive Audit, we dive deeper.

We use tools that show us how visitors are using your site to gain an understanding of behavior. We conduct extensive keyword research to identify traffic growth opportunities.

Finally, we present our Growth Driven GamePlan – an actionable roadmap for the next 6 to 12 months that capitalizes on your biggest opportunities to generate traffic, leads and sales.  If we’ve made a believer out of you and you’re ready to partner with RiseFuel to grow your business online, we execute the plan we’ve designed.

The cost of your Industrial Growth Solution will depend on a combination of budget, results desired and the difficulty of achieving those results in your particular marketplace.

 

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The 5-Phase Growth Driven GamePlan  

Phase 1: Strategy & Goal Setting

We work with your team to do a deep dive into your business and where you are today and where you want to be tomorrow.

Areas covered include historical & current performance, key performance metrics, pipeline performance, lead quality review and in-depth competitive and industry analysis. 

 

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marketing strategy

Phase 2: Buyer Persona Development

In this phase, we apply a laser focus on your customers and ideal customers to build detailed buyer personas for your marketing and sales teams.

Our output here is a number of detailed customer/buyer personas that represent the profile of your perfect customers to allow us to develop our content strategy to target these prospects online.

 

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marketing strategy

Phase 3: Website Redesign - Launch Pad

The typical website redesign process takes about 3 to 6 months before the refreshed site is launched. This is another benefit of Growth Driven Design. Since the goal is to understand what your users want, we launch in about 4 weeks so we can start collecting data.

In this phase, we build out the core of the website. We focus on the 20% of the items that make 80% of the impact. Everything that is a "must have" in order to get the site operating is created and launched in this phase.

Many times when people hear "launch pad site," they think “unfinished.” But that’s not the case at all. It’s more like cutting it back to the essentials. It’s all about focusing on what matters most and then building on top of that.

 

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marketing strategy

Phase 4: Post Site Launch

Phase four is about collecting, analyzing and putting the data back into the strategy. This phase happens over the third and fourth month of the project.

Remember the wish-list you did in phase 1? This is when you go back to wish-list and select the "High Impact" items that we didn't get to for the launch of the Launch Pad site. Once again, these items need to match what your users need.

Look at the data and sort the items around user impact and ROI, not your wants. We recommend adding one element to a page at a time. This way you have a clearer picture of the impact of that addition.

 

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marketing strategy

Phase 5: On-Going Improvement

Over the past four months you’ve done detailed research, launched your new site and have started to collect real user data. In the typical website redesign process, you would most likely still be waiting for the final drafts of the mock up.

Phase 4 is a never really “finished.” Each month as you collect more and more data you make tweaks and changes based on what will make the greatest impact towards your goals.

Here are a few key areas to keep in mind when deciding what to change based on the Growth Driven Design Hierarchy:

  • Utility: Is your audience finding value in your website, its content and features?
  • Usability: Are they easily finding what they want and leaving happy?
  • Conversion Rate Optimization - CTO: Are they effectively moving through the funnel?
  • Stickiness: Are they returning or coming once and never coming back?
  • Personalization: How do we personalize the top 4 items for each persona?
  • New Content Assets: Creating high impact, valuable "assets" to the website?
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ARE YOU READY FOR A GROWTH DRIVEN GAMEPLAN?

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