Smart companies position their websites as an educational resource for customers who have just started their path to purchase. They then convert website visitors to leads with relevant, valuable content and then nurture those leads to the point of sale.
For prospects to complete this journey, your website needs to follow a strategy. Each element should have a purpose, to guide prospects to the next stage.
Good design converts visitors to leads and leads into customers. It’s not about cool graphics — it’s about getting the results you need to grow your business.
In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign.
It’s where a site visitor “lands” when they have clicked on a Google AdWords ad or other paid advertisement or promotion. Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
To fully learn the difference between a landing page, and the other pages on your website, such as your homepage, it’s important to consider the differences between organic search traffic and paid search traffic.
There are two basic structural types of landing page: