Power Your Business Blog / Email Marketing

Often quitting is for winners when it comes to email marketing success. I'm prepared to bet that there are a number of poor email marketing practices that have held you …

If your company is not leveraging your customer and prospect emails effectively, you are leaving money on the table. There is no way around it. A strong, engaged email list …

B2B companies are constantly looking for new ways in which they can generate high-quality leads. New tactics come and go but for digital-first companies have always used cold email as …

You have a great product. Your website and social media platforms are delivering excellent content. Your customer service is unparalleled. For some reason, though, you are just not seeing the …

What is ‘KPI’ in digital marketing?  If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the term “KPI.” It’s one of …