Sales enablement is about providing salespeople with the right resources, processes, and technology tools needed to sell efficiently and effectively while building revenue.
Sales enablement maximizes every point of engagement salespeople have with prospects and improves the experience they provide. Sales enablement technology tools unlock insights into content engagement, sales funnel progress and how it affects sales performance.
Salespeople have improved conversations and become trusted advisors which allows them to build long-term relationships with prospects and customers.
There’s no going back to the ways of the past. Today’s buyers are more informed than ever. They’ve learned to tune out interruptive sales strategies and techniques that once worked like a charm.
But now, prospects aren’t looking to be sold to. They’re looking for someone to guide them to the right purchase decision. Inbound sales is the guiding strategy that helps each prospect along their unique buyer’s journey, ultimately ending in an informed decision to become a customer.
What is sales enablement without assessing and certifying whether your salespeople are equipped with the proper skills, tools/resources and knowledge to have the conversations needed throughout a buyer’s journey.
The metamorphosis of the new buyer behavior put an end to the effectiveness of traditional sales. To survive, businesses everywhere must adopt the effective sales methodology of the modern age: inbound sales.
What is more frustrating, irritating or even angering than wasting a perfect opportunity for new business?