Inbound marketing services help position your company and your brand as the go-to experts in your area of specialization.
The power behind inbound marketing is information. Helpful content in the form of blog posts, e-books, white papers, one-sheets, videos, webinars, podcasts, and infographics attracts potential customers.
It draws prospects in, demonstrates your experience and expertise, and gradually leads them to the conclusion that your company, product, or service is the one that they need.
With inbound marketing, the focus is on the prospect. You earn attention by offering helpful, quality content that motivates prospects to read, share, and engage.
The inbound marketing methodology aligns perfectly with the way buyers are researching and making purchases today.
When prospects begin their search for a solution to a problem, your blog posts, white papers, guides, and other content help them explore and evaluate their options.
When prospects want to download one of your informational items, they’re prompted to submit an email address to receive the item.
Once you’ve captured an email address, you can send additional emails offering related, helpful information to the prospect.
Since you’ve captured their email addresses when they downloaded one of your premium content pieces, you can nurture these prospects throughout the buying journey by sending them related, helpful content you know they’ll appreciate.
As you guide them through their buyer journey, they come to realize that you and your team are experts with the experience needed to completely solve their concerns.
Once they’ve decided which solution they want to pursue, your case studies, comparison charts, in-depth reviews, and testimonials help them decide that your company is the one to partner with.
Once your inbound marketing engine is running, it will continue to deliver a steady stream of quality leads.
Traditional marketing pursues the prospect. Inbound marketing attracts and persuades the prospect.
Traditional marketing can be effectively combined with inbound marketing, but because the way people buy has changed, traditional marketing rarely works well on its own.
A successful inbound campaign will follow customers along a carefully orchestrated journey where they are transformed from a visitor to a customer into a proud promoter of your brand.
Let’s say you own a company that sells innovative ergonomic office furniture online. You want to attract more people to your website so you’ll gain more customers.
How are you going to make sure that a customer in California, who is trying to decide whether he should invest in a new treadmill desk, ends up browsing options from your company, which is based out of Charlotte, NC?
If you are a smart furniture company, then you have a blog that covers topics of interest to your target audience, like
These articles organically incorporate keywords that prospects are searching for online. As search engines work to find relevant results to present to our prospect in California, they pick up on the keywords, consider how many people have
The prospect clicks on your site’s search result and — Boom! A complete stranger is now a visitor to your site. The next step in your inbound marketing strategy involves taking that visitor and turning him or her into a customer.
You might include a pop-up form on your website that asks the visitor to share an email address in exchange for