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Understanding Your Customers: A Guide to Creating Buyer Personas

In today's competitive business landscape, understanding your customers is essential for success. This means developing a deep understanding of your buyer personas—the ideal representations...

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2 min read
How Fake News Is Changing Marketing and How to Deal With It

Fake news — false or misleading information presented as legitimate news—didn't start in recent years: it has a long history. A good example is the New York Sun 1834 publications, which...

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7 min read
Blockchain Technology: 5 Things Tech Companies Need to Know

If you lead a tech company, you may know about blockchain, but do you understand what it means for your business? We have some insights from experts—proponents and skeptics alike.

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5 min read
Blog Examples - Inbound Marketing

One of the core items in a successful inbound marketing campaign is your blog. Your blog is the main way you will connect with prospective customers and attract them to your website...

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7 min read
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