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Tony Shannon

TONY SHANNON is President at RiseFuel, marketing automation and inbound marketing company based in Charlotte, North Carolina. He previously built three companies from concept to sale over the past 29 years, helping launch and redevelop websites for many B2B and B2C companies. Tony is originally from Cincinnati. Tony has garnered over 23 awards over the years, had his companies in the Inc. 5000 and Business Journal Fast 50 multiple times. Having spent the last 30 years successfully building three companies from scratch and selling them profitably he has learned the art of attraction, and how to build a client base while generating leads to keep the pipeline rocking.
7 Value Proposition Examples To Help You Speak to Your Audience

Today, people don’t have very long attention spans.  When you get your messaging in front of a prospect, it is critical that you are able to...

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4 Ways to Dominate B2B Sales in 2020

The B2B sales landscape looks a lot different from how it did just a few decades. What worked then is not relevant these days.

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5 Critical Elements of an Effective Brand Strategy

  When it comes to determining the long term health and viability of a business, nothing has a stronger impact than brand strategy.

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5 Powerful Sales Techniques to Close More Deals

  Sales — it’s the lifeblood of any B2B company. A great sales operation can be the difference between being stagnant and a healthy, growing...

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What is Responsive Web Design? Why Is It Important?

  If you’re in the market for a new website for your business, there is a good chance that you’ve heard of “responsive web design.”

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A 2020 Guide to Customer Acquisition

  Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

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How to Grow Your Business with an Email Marketing Strategy

  Email marketing works. Even in the face of continued new ways to market your business online, it remains one of the most effective and easiest...

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Inbound Marketing Pricing - How Much Does it Cost?

  You know that inbound marketing is needed to move your business forward, which is why you decided to check into a few companies.

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Inbound Marketing Tips That Power Sales Growth

    Inbound marketing is the real deal when it comes to reaching out to your target audience at the right time and in the right place.   If you...

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Long Tail Keywords - The Best Way to Find New Customers

    Long tail keywords are longer and more specific keyword phrases that are more likely to be used by visitors when they are closer to a purchase...

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