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Tony Shannon

TONY SHANNON is President at RiseFuel, marketing automation and inbound marketing company based in Charlotte, North Carolina.
Understanding Your Customers: A Guide to Creating Buyer Personas
By Tony Shannon on June 9, 2023

In today's competitive business landscape, understanding your customers is essential for success. This means developing a deep understanding of your...

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A Step-by-Step Guide: How to Create a Marketing Plan for Manufacturers
By Tony Shannon on May 19, 2023

In today's highly competitive business landscape, manufacturers must adopt effective marketing strategies to stay ahead of the curve and drive...

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Pitfalls of Remote Working: Impacting Company Culture and Efficiency
By Tony Shannon on May 18, 2023

The rise of remote working has been one of the defining shifts in the modern workplace. Enabled by technological advancements and changing...

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The Power of Content Marketing: Unlock Your Business's Potential
By Tony Shannon on May 15, 2023

Are you ready to take your business to new heights and reach your target audience like never before? Look no further than the remarkable world of...

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What Are the Top Digital Marketing Trends for 2023?
By Tony Shannon on January 26, 2023

Incorporating the latest trends in your digital marketing strategy is crucial to remaining relevant and competitive.

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7 Reasons Why Brands Are Adopting the Flywheel Model
By Tony Shannon on December 21, 2022

Today, the biggest threat to your company is no longer your competitors. It's your customers.

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15 Ways to Find Trending Content Apart From Twitter Trends
By Tony Shannon on December 5, 2022

Creating trending content can get your brand those much-needed eyeballs which can eventually lead to sales. Twitter Trends might be one of your top...

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How Fake News Is Changing Marketing and How to Deal With It
By Tony Shannon on October 6, 2022

Fake news — false or misleading information presented as legitimate news—didn't start in recent years: it has a long history. A good example is the ...

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KPI Marketing - The 7 Key Performance Indicators You Need to Track
By Tony Shannon on April 14, 2021

“If you can’t measure it, you can’ improve it.” This is a quote from famed management consultant Peter Drucker and it is something that has rung true...

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The Power of a Video Case Study for B2B Companies
By Tony Shannon on March 22, 2021

Case studies are one of the most effective singular pieces of content that a B2B organization can create. An excellent case study not only displays...

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