Tony Shannon

Tony Shannon

Posts from author

Understanding Your Customers: A Guide to Creating Buyer Personas

In today's competitive business landscape, understanding your customers is essential for success. This means developing a deep understanding of your buyer personas—the ideal representations...

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2 min read
A Step-by-Step Guide: How to Create a Marketing Plan for Manufacturers

In today's highly competitive business landscape, manufacturers must adopt effective marketing strategies to stay ahead of the curve and drive growth.

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3 min read
Pitfalls of Remote Working: Impacting Company Culture and Efficiency

The rise of remote working has been one of the defining shifts in the modern workplace. Enabled by technological advancements and changing attitudes toward work-life balance, remote work...

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3 min read
The Power of Content Marketing: Unlock Your Business's Potential

Are you ready to take your business to new heights and reach your target audience like never before? Look no further than the remarkable world of content marketing.

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2 min read
What Are the Top Digital Marketing Trends for 2023?

Incorporating the latest trends in your digital marketing strategy is crucial to remaining relevant and competitive.

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7 min read
7 Reasons Why Brands Are Adopting the Flywheel Model

Today, the biggest threat to your company is no longer your competitors. It's your customers.

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7 min read
15 Ways to Find Trending Content Apart From Twitter Trends

Creating trending content can get your brand those much-needed eyeballs which can eventually lead to sales. Twitter Trends might be one of your top visits when you're trying to figure out...

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7 min read
How Fake News Is Changing Marketing and How to Deal With It

Fake news — false or misleading information presented as legitimate news—didn't start in recent years: it has a long history. A good example is the New York Sun 1834 publications, which...

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7 min read
KPI Marketing - The 7 Key Performance Indicators You Need to Track

“If you can’t measure it, you can’ improve it.” This is a quote from famed management consultant Peter Drucker and it is something that has rung true in every business that I have ever been...

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4 min read
The Power of a Video Case Study for B2B Companies

Case studies are one of the most effective singular pieces of content that a B2B organization can create. An excellent case study not only displays the best results that your company has...

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4 min read
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