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Our mission is to help you and your organization succeed.

"We have a simple way to measure success here: when you do well, we do well.  We love to help our clients succeed, and we consider it our personal responsibility to ensure that happens. We treat your problems as our own – they are just as important to us as they are to you."

-Tony Shannon, President

Who We Are

RiseFuel is a search marketing agency drawing on years of experience from within the world of digital marketing and in business operations. One of our unique competitive seperators is that we are led by a 30 year veteran small business owner who understands business smarts and ROI. Our clients have found that this helps us partner more closely with our clients and see clearly their vision and this aids us in creating opportunties and successful results.

The RiseFuel team is a diverse group of highly talented individuals, all born with special marketing powers. Yes, really. Our mission is clear and simple: we are going to save marketing; one client at a time.  Operating out of our office in Charlotte, North Carolina, we are the future of website design, social media engagement, search marketing, and web/mobile development. It is our sole mission to protect innocent businesses from villainous competitors and dastardly search engine algorithms.

Comprised of the best and the brightest, each member of the RiseFuel team was recruited for their love of all things digital and their drive to always finish first. We’ve gathered a new generation of strategic and creative digital leaders into our ranks. Our number will continue to grow as highly qualified and ambitious professionals, armed with fresh perspectives continue to find and join our culture and our cause.  

Certified HubSpot Agency Partner

As one of the fastest growing Certified Hubspot Partners, we're dedicated to ensuring your success. By utilizing tools like HubSpot you are able to have complete transparency with the progress of campaigns.

Our Process

Our process starts with understanding your business goals, defining your ideal buyers’ unique journey and creating a marketing strategy that aligns with your sales initiatives.   We research, plan, strategize, execute, measure and then optimize to get maximum results — and then we start the process again. We let the data and user-behavior drive our collaborative decisions.

Our Culture

Here at RiseFuel we like to think of ourselves as a fun-lovin' group that can always get the job done. It is always a collaborative effort and we like to bounce ideas off of each other. Between the game room, virtual reality systems and the fully stocked break room we stay relatively stress free. Not to mention, on occasion, a little beer can help to get our creative juices flowing! 

What Makes Us Different?

At RiseFuel, we lead highly-strategic inbound campaigns that turn leads into customers. What makes us different is we integrate our campaigns with rigorous SEO analysis, giving us the insight and agility needed to achieve our clients’ most ambitious goals. SEO strategy gets people to your site, inbound strategy gets them engaged. It’s all about getting relevant content in front of potential customers.

If you’re not an expert, it’s difficult to know where to start. What sort of content should you create? White papers? E-books? Webinars? On-site guides? All of the above? And what will have the biggest impact? Our process eliminates the guesswork up front, and allows us to evolve as we move forward. 


By utilizing the newest and best technologies, we are able to efficiently provide modern online solutions to your organization at the most affordable rates.  Our success depends on the success of our clients. We strive to exceed our clients’ expectations and ensure that their online goals are met. Our commitment to our clients has earned us an impressive portfolio.

We are strategic thinkers who are dedicated to our clients and reliable. Every aspect of each project has the customer in mind, and we are proud of the tremendous reputation that we have established.

Who We Work With

From funded start-ups to companies in business for many years we focus on modernizing marketing and acheiving their sales and revenue goals.  We work exclusively and have expertise with these industries: Technology, Manufacturing, Healthcare & B2B

Our Origination

RiseFuel was born out of fire. Our founder, Tony Shannon, was a serial entrepreneur who launched, grew, and sold companies. His businesses won three Inc. 5000 awards and four Charlotte Business Journal Fast 50 awards. But when technology began shifting the way people buy (and as a result, the way companies market and sell), Tony realized the way he used to market wasn’t getting the same results. He set out in search of alternatives.

After trying unsuccessfully to get a reasonable ROI from a few SEO companies and inbound agencies he’d hired, Tony decided to figure out digital technology and the new methods of marketing and sales for himself. What he learned fueled the growth of his IT services company, which he sold with a strong customer base and a marketing system in place that regularly generates high-quality leads.

What Works Today and What Will Work Tomorrow

Tony has continued to stay on top of trends and developments in the world of marketing and sales. He’s developed an evolving technology stack and methodology that takes advantage of what works today and what will work tomorrow.

RiseFuel isn’t just another marketing technology company. We understand that business owners and leadership teams need real results, not just creative marketing campaigns.

Digital marketing services and strategy to help reach your business goals.

At RiseFuel, we pride ourselves on being a group that has focused attention on client relationships, communication, and recommendations that keep our client’s budget, needs and goals in mind. We work collaboratively to help you further define your goals, review existing assets and create a strategy to build upon continuous improvement and a frequentative marketing model. We apply a data-driven approach to the services we provide to help our clients attract, convert and nurture qualified leads.

We’re Accountable for Results

We don’t shy away from setting clear goals for performance and holding ourselves accountable for delivering results. You won’t ever have to wonder whether our strategies are working or hope that you’re getting a valuable return on your investment. We offer clear reporting and communication so that you can see exactly how our strategies are working.

 Interested? Schedule a 15-minute chat to explore how we could help you reach your revenue goals.


tony shannon risefuel


Tony is the mastermind behind each client’s strategic plan. Based on his experience as a business owner and the expertise he’s developed, he makes custom recommendations based on each client’s position in the marketplace and target audience.
Tony is energized by success, pushing him toward excellence in everything he does. Clients enthusiastically recommend Tony to their colleagues because they know they can count on him.

Our Team

Copywriter & Content Writer

Laura MacPherson

Marketing Project Manager

Molly Hunsinger

Front End Designer

Josh Korzinek

Marketing Data Analyst

Scott Jones

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