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Topic: Digital Marketing

4 Cold Emails Tips To Help You win More Business

When it comes to B2B sales, there are few channels that are more effective for startup companies than cold email for high ticket services and...

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3 Tips to Help You Connect With Your Target Audience On LinkedIn

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

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7 Tips for Marketing for Manufacturers in 2020

Putting together an effective manufacturing marketing strategy requires that you take a step back, evaluate your current marketing operations, and...

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What Is Marketing Management & Why Do You Need to Know It?

So, you are looking to grow your marketing operations and as a result, are looking for help with marketing management.

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A 2020 Guide to Customer Acquisition

  Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

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3 Call to Action Examples to Improve Conversion Rates

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you...

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7 Core Functions of Marketing That Matter

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose...

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What is a Customer Persona? - Why You Need to Know Yours

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

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The Rise of Artificial Intelligence in Marketing

  It wasn’t that long ago that we heard about things like Artificial Intelligence and relegated it to Sci-Fi movies and that...

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The 6 Best Cold Email Tools in 2020

  B2B companies are constantly looking for new ways in which they can generate high-quality leads. New tactics come and go but for digital-first...

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