Power Your Business Blog

“If you can’t measure it, you can’ improve it.”  This is a quote from famed management consultant Peter Drucker and it is something that has rung...

Delivering excellent customer service to your customers is an absolutely critical task for any e-commerce store.

When it comes to B2B sales, there are few channels that are more effective for startup companies than cold email for high ticket services and...

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

Putting together an effective manufacturing marketing strategy requires that you take a step back, evaluate your current marketing operations, and...

So, you are looking to grow your marketing operations and as a result, are looking for help with marketing management.

  Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you...

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose...

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...