Power Your Business Blog / Marketing Automation

Tony Shannon

Marketing automation is the future. There is no doubt about it. Today, brands collect more data than ever. Collecting customer data allows them to better tailor marketing messages to their …

:Marketing Automation

Tony Shannon

If you’ve been studying how to improve your business’ digital presence, there is a good chance that you have come across the term “marketing automation.” If you’re like most people, …

:Marketing Automation

Tony Shannon

Email marketing is undoubtedly one of the most impactful tools in your digital marketing toolkit. Everyone uses email. To show how important the strategy could potentially be to your business, …

:Marketing Automation

Tony Shannon

If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had the platform recommended to you …

:Inbound MarketingDigital MarketingToolsContent MarketingMarketing Automation

Tony Shannon

Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or trend that businesses ‘have’ to …

:Digital MarketingContent MarketingMarketing Automation

Tony Shannon

The future of digital marketing will be increasingly automated. Advancements in technology have brought new strategies and tools at pricing affordable to businesses of any size. Marketing automation has been …

:Marketing Automation

Tony Shannon

What is ‘KPI’ in digital marketing?  If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the term “KPI.” It’s one of …

:SEOInbound MarketingDigital MarketingEmail MarketingLocal SEOContent MarketingInfluencer MarketingMarketing AutomationLead GenerationSales Enablement

Tony Shannon

Marketing automation is pushing its way into virtually every aspect of digital marketing. It has a reputation for being an extremely valuable tool to help customers generate, manage, and close …

:Marketing Automation

Tony Shannon

In recent years, sales funnels have become a core concept of successful marketing automation in the digital marketing industry. Well-executed sales funnels have helped some of today’s largest startups to …

:Marketing Automation

Tony Shannon

Inbound marketing and marketing automation are technically two separate marketing strategies. However, the two are uniquely suited for being paired together to create a consistent lead generation system. The two …

:Marketing Automation