Power Your Business Blog

Lead tracking, or more appropriately, lead management is ecology. It is a hierarchical system of integrated steps, tasks, projects, and conversations...

When it comes to email marketing, there’s a lot of competition. If you’re reaching out to someone trying to offer your services, chances are their...

Many businesses now see the importance and growth of going digital. The need to stay connected and increase traffic in this day and age is crucial.

Email marketing is perhaps the Highest ROI producing activity in B2B marketing.

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

  Do you have a digital presence for your B2B business, but are underwhelmed with the results that you’ve been able to generate? Do you find it hard...

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely...

  For B2B companies, your ability to generate leads ultimately dictates the success of your business.

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

  It's really not optional. If you're looking to sell your product or services to other businesses, lead generation has to be a core part of the...