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Understanding Your Customers: A Guide to Creating Buyer Personas

In today's competitive business landscape, understanding your customers is essential for success. This means developing a deep understanding of your buyer personas—the ideal representations...

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2 min read
Lead Tracking Tools for New Businesses Looking for Success in 2022

Lead tracking, or more appropriately, lead management is ecology. It is a hierarchical system of integrated steps, tasks, projects, and conversations that turns potential consumers into...

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6 min read
4 Email Subject Line Strategies to Increase Your Open Rate

When it comes to email marketing, there’s a lot of competition. If you’re reaching out to someone trying to offer your services, chances are their inbox is filled to the brim with other...

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3 min read
5 Strategies That Will Grow Your Digital Business

Many businesses now see the importance and growth of going digital. The need to stay connected and increase traffic in this day and age is crucial.

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4 min read
3 Email Sequences All B2B Companies Should Employ

Email marketing is perhaps the Highest ROI producing activity in B2B marketing.

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3 min read
3 Tips to Help You Connect With Your Target Audience On LinkedIn

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry connections that will serve them for years to...

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4 min read
6 Strategies to Get More Leads Online

Do you have a digital presence for your B2B business, but are underwhelmed with the results that you’ve been able to generate? Do you find it hard to generate a consistent flow of leads...

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6 min read
3 Call to Action Examples to Improve Conversion Rates

A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely see dozens, if not hundreds of calls to...

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6 min read
2020 Guide to the Best Lead Generation Companies

For B2B companies, your ability to generate leads ultimately dictates the success of your business.

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22 min read
What is a Customer Persona? - Why You Need to Know Yours

A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender location and occupation) and psychographics...

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2 min read
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