Think about how many times a day you type a term or phrase into a search engine like Google, looking for information or something you need to buy.
It is how you find a local barber with open appointments, decide where to eat, or settle a dispute about who won the 1945 World Series (Detroit Tigers!).
Now think about how often you scroll past the top 5 results or even jump to the second page of results.
Statistically speaking, only 50% of people go past the first three results, and a mere 9% visit the second page of search results. Beyond the second page, the percentage of visitors plummets.
If your site is stuck on the second page or below for the terms your prospects are searching for, those individuals aren’t going to find it and you miss out on new leads.
SEO can ensure that your site appears on the first page of results when customers search for keywords that you’re targeting by the optimization of your content and the layout of your pages or blog posts.
Google and Bing have sophisticated algorithms that analyze websites and determine how well each meets the needs of any given search term.
As their technology has developed and become smarter, there’s no longer an effective way to “game” the system, but there are plenty of ways to make sure you give the search engines what they’re looking for in order to highly rank you.
SEO is simply the process of making sure that all the details that search engines like to see are in place.
From reader-friendly content that is original and informative to complementary images to metadata to high-quality incoming links, there are a variety of things that can be optimized to improve your website and increase search engine rankings.
Our proven track record averages better than typical agencies and marketing agencies because we work harder, have more tools, and have better management and experience.
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The four key areas of SEO that site owners need to consider are:
Technical SEO can seem a little intimidating, but really, what we are talking about is ensuring that a search engine can read your content and explore your site.
Your website should be optimized as a whole and at an individual page level. There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.
Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business.
Building your authority, in large part, involves link building. Links are still a crucial component to developing strong organic rankings; however, links can be the hardest part of SEO to get right.
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