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Topic: Brand Strategy

What is a Positioning Statement? Why Are They Important?

If you are preparing to launch a new product or service, there is a good chance that you have spent weeks or months thinking about what is going...

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7 Value Proposition Examples To Help You Speak to Your Audience

Today, people don’t have very long attention spans.  When you get your messaging in front of a prospect, it is critical that you are able to...

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5 Critical Elements of an Effective Brand Strategy

  When it comes to determining the long term health and viability of a business, nothing has a stronger impact than brand strategy.

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