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Topic: Brand Strategy

3 Tips to Help You Connect With Your Target Audience On LinkedIn

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

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Why COVID 19 Will Forever Change the Way Customers Search

  Copyright 2020 All rights reserved. Written by Tony Shannon The COVID-19 pandemic is poised to change a lot about the way that people live and...

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What is a Positioning Statement? Why Are They Important?

If you are preparing to launch a new product or service, there is a good chance that you have spent weeks or months thinking about what is going...

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7 Value Proposition Examples To Help You Speak to Your Audience

Today, people don’t have very long attention spans.  When you get your messaging in front of a prospect, it is critical that you are able to...

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5 Critical Elements of an Effective Brand Strategy

  When it comes to determining the long term health and viability of a business, nothing has a stronger impact than brand strategy.

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