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Topic: Manufacturing

Understanding Your Customers: A Guide to Creating Buyer Personas
By Tony Shannon on June 9, 2023

In today's competitive business landscape, understanding your customers is essential for success. This means developing a deep understanding of your...

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A Step-by-Step Guide: How to Create a Marketing Plan for Manufacturers
By Tony Shannon on May 19, 2023

In today's highly competitive business landscape, manufacturers must adopt effective marketing strategies to stay ahead of the curve and drive...

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6 Signs You Need an Industrial Marketing Agency
By Tony Shannon on March 30, 2020

Is your industrial company considering hiring an industrial marketing agency, but aren’t fully sure that you need one?

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Manufacturing Marketing Strategy: 7 Growth Channels
By Tony Shannon on March 23, 2020

Putting together an effective manufacturing marketing strategy in modern marketing requires a broader approach than in previous years.

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A Guide to Digital Marketing for Manufacturers
By Tony Shannon on March 19, 2020

As a manufacturer, there is a good chance that you have yet to fully embrace digital marketing strategies.

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9 Manufacturing Marketing Trends to Watch in 2020
By Tony Shannon on March 13, 2020

The marketing landscape has been changing rapidly for manufacturing companies.

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5 Tips for Launching a Successful Industrial Marketing Strategy
By Tony Shannon on March 6, 2020

Launching a successful industrial marketing strategy presents some challenges that are not present in other industries.

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2020: 7 Small Business Marketing Tips to Beat Bigger Competitors
By Tony Shannon on April 12, 2018

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business...

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Delight: The Fourth Phase of Inbound Marketing
By Tony Shannon on March 27, 2018

Authors Note: This is Part 4 of a four part series where we explore each stage of inbound marketing. Previously, we've discussed the first three...

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Close: The Third Phase of Inbound Marketing
By Tony Shannon on March 27, 2018

Authors Note: This is Part 3 of a four part series where we explore each stage of inbound marketing. You've taken a user from Google's SERPs and...

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