To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.We'll ensure you’re targeting the most appropriate keywords and not wasting spend.
We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.Pay-Per-Click advertising like AdWords and social media ads, is a powerful tool, but it’s one of the most challenging to master.
Without a comprehensive strategy behind what you’re doing, you’ll waste a lot of money targeting the wrong keywords, audience, or message. The goal of PPC management is to maximize your PPC ad spend so that you’re getting the best possible ROI. Utilizing strong SEO strategy only fuels this success to greater levels.
There are two main factors that determine whether your ad will appear at the top of search results:
This number represents the highest amount you are willing to pay to have your ad strategically placed.
Google AdWords doesn’t simply give prime ad space to the highest bidder. They also work to protect their own reputation by taking into account the quality of each ad.
Ultimately, the quality score looks at your click-through rate, the relevance of the ad and your website and the quality of the landing page. Even paid links need to meet a certain standard so that customers can trust that they are being served relevant information.
Your ad rank is determined by multiplying your CPC times your quality score. This formula means that even if you are willing to pay the most money per click, you may not win top spots if your quality score is too low.
Businesses who are have a higher quality score actually pay less per click. Even with paid advertising search engines are still working to place the emphasis on creating quality websites and advertisements.