Pay Per Click Marketing

We Use Passion, Innovation, & Expertise To Drive Long-Term Growth!

What we can do for your PPC

Our pay-per-click campaigns will be successful, whether we build them entirely from scratch or jump into your existing campaigns.  Services include gap analysis, creative reviews, display, and social media ad creation, and ongoing management.

We do the work;  writing ad copy, optimizing your quality scores, and all the little details that drive results. We’re always learning, keeping up with the latest trends, platforms, and tools. Let our experienced team help you hit your goals and make you a hero with your paid advertising.

Leave it to us. RiseFuel will manage your entire pay-per-click portfolio in Google Adwords, and on all social media platforms. 

We will schedule meetings on an ongoing basis to review your most important metrics and to learn about what’s working, what isn’t, and share what we’re working on next.

We’ll review your existing campaigns and give you specific guidelines designed to improve and optimize your campaign structure, be sure you are targeting the right keywords and specific audiences, and ensure quality traffic.

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors, and USPs.

Then can we work with you to develop a strategy and design ads that are going to deliver the results you need.  We'll ensure you’re targeting the most appropriate keywords and not wasting spend.

We use sophisticated techniques to ensure you cover the full search landscape while avoiding the areas which aren’t right for your business.  Pay-Per-Click like AdWords and social media ads is a powerful tool, but it’s one of the most challenging to master.

Without a comprehensive strategy behind what you’re doing, you’ll waste a lot of money targeting the wrong keywords, audience, or message.

The goal of PPC management is to maximize your PPC ad spend so that you’re getting the best possible ROI.  Utilizing a strong SEO strategy only fuels this success to greater levels.


How Does Pay Per Click Work?

While inbound marketing focuses on earning the customer’s business by providing high-quality content, pay-per-click advertising (and SEO)  is the fuel that spreads that content to your audience.

It can also be used to target sales-ready buyers.  Unlike SEO, which requires a ramp-up time, pay-per-click starts working instantly.

Once you’ve launched your campaign, prospects will immediately start seeing your ads.

PPC is usually cost-effective because you’re only paying for clicks to your website or landing page — you don’t have to pay for views.

Many companies continue using PPC even after their long-term SEO and inbound marketing strategies begin working because they’re able to reach a highly targeted segment of sales-ready buyers.

Pay-per-click advertising works by allowing companies to bid for prime advertising space in search engine results and in social media feeds.

For search engines, these ads are based on search terms. For social media, ads are based on target audience profiles.

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How does the PPC Keyword Bidding Process work?

There are two main factors that determine whether your ad will appear at the top of search results:



This number represents the highest amount you are willing to pay to have your ad strategically placed.


Quality score

Google AdWords doesn’t simply give prime ad space to the highest bidder. They also work to protect their own reputation by taking into account the quality of each ad.

Ultimately, the quality score looks at your click-through rate, the relevance of the ad and your website and the quality of the landing page.

Even paid links need to meet a certain standard so that customers can trust that they are being served relevant information.

Your ad rank is determined by multiplying your CPC times your quality score. This formula means that even if you are willing to pay the most money per click, you may not win top spots if your quality score is too low.

Businesses who are have a higher quality score actually pay less per click. Even with paid advertising search engines are still working to place the emphasis on creating quality websites and advertisements.

If you would like a free PPC analysis done of your current efforts, click on the button below and we will email you a report shortly.

How to Maximize Your Paid Advertising Dollars

Search engines and social media platforms want to ensure that they only serve relevant, high-quality ads to their specific audience.

Ads that fit their criteria are placed higher and more frequently than those that don’t.

Essentially, this means that businesses have to be able to create excellent ads and understand how to optimize performance through intelligent bidding practices in order to maximize ad spend.

Pay per click allows you to gain greater online visibility and connect with customers who have already shown an interest in your goods or services.

The key is understanding how the bidding process works, how to set up campaigns, which keywords to target, and how to measure results and make adjustments.

This can mean a lot of number crunching and performance monitoring.

We boost our clients’ PPC ROI through conducting keyword research to determine the best keyword combinations, optimizing ad groups, creating campaigns, and improving quality scores so that clients pay less per click.

We also work to optimize your website to make sure that the traffic you’re generating produces loyal customers and brand ambassadors.

And we recommend integrating your PPC strategy with the rest of your marketing so everything is working together.

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Let’s build a Pay Per Click strategy that will maximize your ad spend
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