Our pay-per-click campaigns will be successful, whether we build them entirely from scratch or jump into your existing campaigns. Services include gap analysis, creative reviews, display, and social media ad creation, and ongoing management.
We do the work; writing ad copy, optimizing your quality scores, and all the little details that drive results. We’re always learning, keeping up with the latest trends, platforms, and tools. Let our experienced team help you hit your goals and make you a hero with your paid advertising.
Leave it to us. RiseFuel will manage your entire pay-per-click portfolio in Google Adwords, and on all social media platforms.
We will schedule meetings on an ongoing basis to review your most important metrics and to learn about what’s working, what isn’t, and share what we’re working on next.
We’ll review your existing campaigns and give you specific guidelines designed to improve and optimize your campaign structure, be sure you are targeting the right keywords and specific audiences, and ensure quality traffic.
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors, and USPs.
Then can we work with you to develop a strategy and design ads that are going to deliver the results you need. We'll ensure you’re targeting the most appropriate keywords and not wasting spend.
We use sophisticated techniques to ensure you cover the full search landscape while avoiding the areas which aren’t right for your business. Pay-Per-Click like AdWords and social media ads is a powerful tool, but it’s one of the most challenging to master.
Without a comprehensive strategy behind what you’re doing, you’ll waste a lot of money targeting the wrong keywords, audience, or message.
There are two main factors that determine whether your ad will appear at the top of search results:
This number represents the highest amount you are willing to pay to have your ad strategically placed.
Google AdWords doesn’t simply give prime ad space to the highest bidder. They also work to protect their own reputation by taking into account the quality of each ad.
Ultimately, the quality score looks at your click-through rate, the relevance of the ad and your website and the quality of the landing page.
Even paid links need to meet a certain standard so that customers can trust that they are being served relevant information.
Your ad rank is determined by multiplying your CPC times your quality score. This formula means that even if you are willing to pay the most money per click, you may not win top spots if your quality score is too low.
Businesses who are have a higher quality score actually pay less per click. Even with paid advertising search engines are still working to place the emphasis on creating quality websites and advertisements.
If you would like a free PPC analysis done of your current efforts, click on the button below and we will email you a report shortly.