A stack is a set of tech tools and services that work together to achieve a specific result. Many companies have an entire stack of tools they use to market, sell, and communicate with their customers and prospects. HubSpot's answer to this is called a growth stack.
A complete Growth Stack covers your entire funnel and gives you the tools to attract visitors, convert those people into leads, nurture those leads into deals, manage prospects, and delight customers.
Stay on top of your entire marketing and sales funnel from first website visit to closed deal and beyond. Your marketing and sales teams share contacts, customer data, dashboards, reports, and pipelines in one place.
This makes you faster as a team and helps you see how marketing, sales, and each asset contributes to your bottom line.
Hand off more qualified leads to sales without having to manually score them or contact sales yourself. When a lead is qualified based on criteria you set, an automated email with a link to the lead’s contact record is sent to the sales rep most likely to make the sale.
Now marketing can focus on generating and nurturing leads, and your sales team can be sure that leads aren’t slipping through the cracks.
Personalize Your Approach From First Pitch to Final Sale
Get all of the context you need to make each pitch relevant, without spending hours searching for your angle. See every interaction a lead has had with your company at a glance. Lead scores, web page visits, content downloads, opened emails, and more – it’s all there in one place.
You can then use this insight to close deals by using each follow-up to expand on the points they’ve shown interest in, and then fill in any gaps based on information they’ve missed.
One of the best things about HubSpot is how well it works for virtually all types of companies and industries.
Increasing leads and converting them are top priorities regardless of company size or organization type (B2B, B2C, nonprofit). HubSpot with its comprehensive and collaborative data makes it easy to prove ROI.
Companies that spend less than $100,000 on marketing annually are four times more likely to practice inbound than outbound. 70% of marketers say converting leads is their top priority. So, if that's your goal, HubSpot should be a top contender.
HubSpot helps marketers master the art of lead nurturing and engagement with tools that personalize and optimize campaigns. The all-in-one solution caters to marketers from all backgrounds, with intuitive features for various skill levels.
Advantages of HubSpot:
Companies selling products find HubSpot extremely useful because they can track which products their customers are considering and serve them relevant content that helps them make a purchasing decision.
Once someone has purchased a product, businesses can also automate marketing campaigns to promote other products they might be interested in and deliver more value through related content and offers.
Companies that offer services, on the other hand, appreciate HubSpot because it allows them to nurture client relationships from lead to customer and beyond.
Technology plays a huge role in businesses today and HubSpot developed HubSpot Connect to ensure its software integrates with popular tools and programs used in a wide variety of industries that you’re likely already using.
HubSpot Connect already hosts integrations for dozens of the most popular tools available. View the compete list here.
WordPress is the go-to for many bloggers and businesses because it’s free, fairly easy to use, and usually reliable, but with it is also an aging platform that has become widely criticized in recent years.
Simplify life and increase results by replacing your WordPress site by moving your site into the HubSpot platform. If you want to start off smaller HubSpot will integrate with your existing WordPress site.
It will be very difficult to fully appreciate the website platform unless you’ve built or managed business websites in the past, or tried to launch a robust inbound marketing campaign with other platforms. The difference is night and day and very significant.
It is built to scale and makes life incredibly easy in the beginning because you have immediate access to powerful features that are normally considered “advanced.
As your business grows and your inbound tactics evolve, your website is ready to deliver Smart Content, run A/B tests, and handle pretty much any other technical task you have can think of.
What's the point of buying a robust marketing automation software if you don't know how to use it or have the time to do it right? The HubSpot experts at RiseFuel will leverage HubSpot to maximum efficiency and effectiveness so you can sit back and watch the leads grow.
One sure fire way to know what we’re really talking about is to give HubSpot a try for yourself. Talk to us here at RiseFuel and we’ll help you set up a free 30-day unlimited trial of HubSpot and walk you through how to use it to achieve your marketing and business goals quickly.