best lead generation companies


For B2B companies, your ability to generate leads ultimately dictates the success of your business.

Being able to generate leads with a focus on quality and not just quantity puts your business in a position to close more of the high-dollar deals that serve as a lever for sustained growth.

But if you don’t have experience putting together effective marketing and sales programs, there can be a bit of a learning curve.

It takes time to understand what works for your business and put together programs that align your marketing and sales teams around the singular cause of generating more of the right kind of leads.

Even if you do have an in-house marketing and sales team, it often makes sense to enlist a lead generation company to help you fill the gaps in your own strategies.

You may not have in-house expertise for every channel and tactic, and that often means leaving money on the table if you forego those channels.


But, finding the right lead generation company can be tough. All lead generation companies make big promises.

As you evaluate the best lead generation companies for your situation, consider a few things:

  • Where are the gaps in your current strategy?
  • What kind of working relationship makes the most sense for your business?
  • How will the strategies a lead generation company employs mesh with your in-house efforts and campaigns?

Identifying the right lead generation company for your business depends on your objectives, your current strategies and campaigns, and finding the right type of working relationship for your brand and internal teams.


30 Lead Gen Tips


In this article, we’ll list and evaluate the best lead generation companies available today.

These companies use a wide range of strategies to generate leads, including outbound calling, email, inbound marketing, and paid advertising, among others.


1. RiseFuel


risefuel lead generation company


Website: RiseFuel


Of course, we have to include ourselves on this list. At RiseFuel, we focus on inbound marketing and lead generation for B2B companies.

Our unique approach focuses on fixing “leaky buckets,” — or issues in your digital presence and funnel that reduce your ability to capture and convert high-quality leads.

RiseFuel’s full-funnel approach focuses on helping to attract and nurture the right kind of leads, not just a quantity-focused strategy.

Led by Founder Tony Shannon, the RiseFuel team will audit your current marketing and sales processes and design a strategy that is a fit for your organization, helping you to build upon the foundation that you have laid.

Strategies & Services

Risefuel employs a wide range of strategies to generate high-quality leads for their clients.

They focus on inbound marketing, which encompasses strategies and tactics that include:

  • Inbound marketing
  • SEO
  • Email marketing
  • Paid advertising
  • Sales enablement consulting
  • Sales enablement content development


RiseFuel has worked with large brands across a number of industries including Wilmar Transportation, Survival Armor, Waypoint IT, and Multisite LED. You can find a number of case studies published on the RiseFuel website.




CIENCE is an outbound marketing agency rated #1 on Clutch. They are a People as a Service (PaaS). Combining talent and technology, their outreach efforts provide a human touch with high-tech precision.

Their unique approach has been proven to predictably fill top-of-funnel sales with highly-qualified leads

Strategies and Services

CIENCE provides both appointment-setting and lead-generation services, either independently, or packaged.

  • Appointment Setting: CIENCE employs a multi-channel approach. Clients receive a dedicated team to strategize, create, and deploy all outreach.
  • Lead Generation: CIENCE hand-curates and enriches all lead lists based on their clients ideal customer profile (ICP). 

Additionally, they can find other specific data points that cannot be filtered without human effort through their research program CIENCE Now.

Work and Experience

CIENCE represents B2B businesses large and small, from startups to some of the world’s largest enterprises. Clients include: Google, Uber, iGenomX, Microsoft, SAP, Segment, Tuxedo Air, Yamaha, Fairygodboss, InfiniteMD, Myers-Briggs, SendBird, and US Bank. You can find their client reviews on Clutch.


3. Strategic Sales & Marketing


strategic sales and marketing


Website: Strategic Sales & Marketing


First launched in 1989, Strategic Sales & Marketing has become known as one of the leading brands in the lead generation industry.

With a strong focus on outbound calling for lead generation, the company maintains a calling center that has managed highly effective lead generation campaigns across hundreds of industries.

Strategies & Services

Strategic Sales & Marketing focuses almost completely on outbound calling campaigns. Their US-based call center focuses on real, genuine calls that do not sound robotic with deep prospect research.

Work & Experience

Strategic Sales & Marketing has worked with brands like Best Hire Inc., CT Technology Council, FFF Associates. You can find more information on their testimonials page.

4. Outbound View


outbound view


Website: Outbound View


OutboundView is an inside sales B2B lead generation company that focuses on appointment setting. They use a variety of strategies that complement each other, including email, phone, and social outreach.

Outbound View aims to be an extension of your existing teams. They also offer a specialized event promotion service, EventPro, aimed at helping companies to increase participation and make in-person events a success.

They also offer sales setup services, helping companies to pinpoint the processes and technology that are right for them.

Strategies & Services

OutboundView creates a unique strategy for every customer.

Those custom strategies include a mix of outbound outreach including:

  • Email
  • Phone
  • Social media

Work & Experience

Outbound View has worked with companies like Beehive, GP Strategies, and ProviderTrust.

5. Leadium



Website: Leadium


Leadium is a lead generation company that focuses on partnering with existing in-house sales teams.

The entry point for their services is in B2B contact data and enrichment, where Leadium can manage your lead data, while you execute the campaigns. They also offer full-service outbound lead generation campaigns across a range of different channels.

Strategies & Services

Leadium creates custom lead generation strategies for every company that they work with.

The channels that they use in these strategies include:

  • Email marketing
  • Outbound calling
  • Market research
  • Consulting

Work & Experience

Leadium has worked with companies like Staff Garden, MiTek Systems, and PMD Healthcare. They have published a number of case studies and customer success stories on their website.

6. Leadroot



Website: Leadroot


Leadroot focuses on helping marketing and sales teams scale by delivering high-quality B2B leads. Their strategies are part-tech, part-human, and always growth-focused.

Their services typically center around appointment setting, but also offer research and lead lists as a separate product to companies that would like to handle the outreach on their own.

Leadroot offers customized solutions that adhere to the needs of each individual client.

Strategies & Services

Leadroot’s Managed Outreach service features a number of different strategies and channels, including:

  • List building
  • Cold email
  • Cold calling
  • Inbox management
  • Metrics reporting

Work & Experience

Leadroot has worked with companies like Woodpecker and FatCat. You can read some of their customer success stories on their blog.

7. SalesRoads




Website: SalesRoads


SalesRoads is a B2B appointment setting and lead generation company. They offer cold calling and telesales services.

With a focus on telesales, SalesRoads has worked with some of the largest brands in the world to help set appointments and outsource their phone sales processes.

They are a complete inside sales solution and provide custom packages to their customers.

Strategies & Services

SalesRoads focuses exclusively on B2B appointment setting through cold calling and telesales.

Work & Experience

SalesRoads has worked with companies like Microsoft, Shell, and Sharp. You can find client success studies on their website.

8. WebiMax


Website: WebiMax


WebiMax is a leading digital marketing agency with a focus on lead generation and inbound marketing.

Headquartered just outside of Philadelphia, WebiMax has been recognized by the Inc. 500 America’s Fastest-Growing Private Company and named by Forbes as one of the Most Promising Companies.

They provide a wide range of lead generation services that encompass all digital channels.

For companies that are looking for a more comprehensive and inclusive marketing and sales solution, WebiMax is an excellent choice.

Strategies & Services

While WebiMax is a complete digital marketing provider, their lead generation services are tailored toward companies that are looking to improve their digital presence and include:

  • Sales funnel design and revamping
  • Web presence growth through SEO and paid advertising
  • B2B contact data
  • Social media

Work & Experience

WebiMax has worked with brands like Community Quest, J&G Industrial Supply, and Wesley College. You can read testimonials on their website.

9. eCoast Marketing

ecoast marketing

Website: eCoast Marketing


eCoast Marketing is a lead generation company that focuses on appointment setting and lead generation for B2B companies.

Their service is comprehensive and encompasses sales development and fully integrated marketing. They handle outbound lead generation, inbound lead qualification, and account-based sales.

Strategies & Services

eCoast Marketing offers lead generation services that include:

  • Outbound lead generation
  • Inbound lead qualification
  • Account-based selling
  • Account-based marketing
  • Sales enablement content development

Work & Experience

eCoast Marketing has worked with brands like Corvium Inc. and Juniper Networks.

10. Salesify




Website: Salesify


Salesify offers complete customer intelligence and sales solutions. Using their big data solutions, they help companies key in on insights and design effective strategies for their target role-based contacts.

They offer a wide range of services and apps including content syndication, verification, profiling, nurturing, and direct sales programs that can help B2B companies in a wide range of industries to generate more high-quality leads and build lists of relevant prospects.

Salesify offers both managed appointment-setting solutions as well as custom sales solutions.

Strategies & Services

Salesify focuses primarily on cold calling and telesales solutions. Custom solutions may include other channels as well.

Work & Experience

Salesify has worked with companies like Microsoft, Symantec, Cisco, and IBM. You can learn more on their customers page.

11. Lead Generators International

lead generators international

Website: Lead Generators International


Lead Generators International is a lead generation company that offers B2B data enrichment services and fully managed appointment-setting solutions.

With a focus on cold calling and telesales, they primarily work with B2B service and consulting companies to generate high-quality leads and set appointments with ideal clients.

Lead Generators International also offers sales consulting services, helping companies to create the right data, outreach, and sales strategies to keep their pipeline constantly filled with high-value prospects.

Strategies & Services

Lead Generators International primarily focuses on cold calling and telesales, although does offer solutions that cater to digital channels as well.

Work & Experience

Lead Generators International has worked with companies like SAP, Healthways, and the Ascension Group. You can learn more by reading the case studies on their website.

12. Martal Group


martal group


Website: Martal Group


Martal Group offers on-demand sales services. They work primarily with B2B tech companies that are headquartered in the U.S. and Canada.

They offer a wide range of services, including complete outbound and inbound sales partnerships. They also provide sales support and staffing services to partners.

With a focus on appointment setting and lead generation, Martal helps companies fill their calendar with new business, accelerate growth, and identify and fill gaps in their process.

Martal focuses on targeting decision-makers using multiple touchpoints including email marketing, LinkedIn messaging, and cold calls.

Strategies & Services

Martal Group employs a number of strategies and channels for their clients, including:

  • Email marketing
  • LinkedIn messaging
  • Cold calling
  • Trade show marketing

Work & Experience

Martal Group works with companies in a wide range of industries. Previous clients include companies like Memic Innovative Surgery, Indoorgo, and Axis Innovation.

You can find many reviews from previous clients on their G2 Crowd profile.

13. Invensis



Website: Invensis

Invensis offers complete call center management and services to their clients, along with a catalog of other solutions.

Founded in 2000, Invensis has provided streamlined back office outsourcing solutions for clients internationally.

Strategies & Services

Invensis offers a number of lead generation services to their customers. Every service they offer focuses on telesales and phone support.

These include but are not limited to:

  • Inbound call center management
  • Outbound call center management
  • Sales and customer acquisition

Work & Experience

Invensis works with companies in a wide range of industries including healthcare, insurance, and automotive.

You can find information about how they have helped their clients on the case studies page on their website.

14. Ameridial




Website: Ameridial


Ameridial is an outbound phone sales partner that was founded in 1987. Today they are ranked among the top 50 teleservices agencies.

They focus on delivering a data-backed approach with a strong focus on front-end conversion and back-end performance goals including show rates, installation rates, and customer retention rates.

They focus on delivering full-funnel solutions that include sales, marketing, and ongoing customer support.

Strategies & Services

Ameridial focuses on call center management, offering a number of solutions to their customers.

They also offer a suite of solutions outside of sales, but their main sales programs include:

  • Outbound call management
  • Inbound call management
  • Custom multi-channel plans

Work & Experience

Ameridial has worked with companies in dozens of industries. You can see some of their customer success stories on the case studies page on their website.

15. Smashdeck




Website: Smashdeck


Smashdeck is a B2B prospecting and outreach provider that focuses on working with technology companies.

They offer both appointment setting and lead generation solutions to their customers.

They offer a multi-channel approach to outbound lead generation including strategy and ongoing campaign optimization.

Strategies & Services

Smashdeck includes a number of services in their solutions, offering a full-funnel approach to lead generation.

Their services include:

  • Research
  • List building
  • Prospecting strategy
  • Segmentation & messaging
  • Multi-channel approach
  • Ongoing campaign optimization

Work & Experience

Smashdeck has worked with companies in a variety of industries.

They have two case studies focusing on the publishing industry and software industry available on their website.

16. Upcall


Website: Upcall


Upcall is an outbound call and sales service that is based in the United States. They offer numerous calling services including outbound lead generation, lead qualification, and surveys.

Upcall is more than just a lead generation service, they are a complete campaign tracking platform.

Their software integrates directly with a number of tools including CRM platforms, marketing automation suites, and spreadsheets. They offer 24/7 customer support and a real-time dashboard for tracking your campaign’s results.

Strategies & Services

Upcall offers a complete platform, combining a personalized service with a self-serve solution to create a unique experience for companies that work with them.

Their services include:

  • Outbound lead generation campaigns
  • Localized caller ID service
  • Call script optimization
  • Syncing and integration with popular platforms

Work & Experience

Upcall has worked with brands like OnCore Leads and RubyGarage. You can see reviews from the company on the Clutch directory.

17. OnBrand24




Website: OnBrand24


OnBrand24 is a Massachusetts-based call center company. They were recently named in the Inc. 5000 America’s Fastest Growing Companies.

Additionally, they were awarded honors from TopTenReviews two years in a row for offering outstanding call center solutions.

OnBrand24 focuses exclusively on call center solutions, offering lead generation and sales services as well as a smattering of other full-funnel call center services.

Strategies & Services

OnBrand24 offers a wide range of services.

Their outbound call center services include:

  • B2B lead generation
  • Appointment setting
  • Customer win-back campaigns
  • Customer surveys and market research
  • Data hygiene
  • List scrubbing and maintenance

Work & Experience

OnBrand24 has worked with brands like the Southwest Indian Foundation, Sappi, and Enservio. You can learn more about the results they’ve driven on their Customer Success stories page.

18. CrewBloom



Website: CrewBloom


CrewBloom offers inside sales services and boasts a hiring process that yields only the top 2% of talent.

They offer both done-for-you inside sales solutions as well as affordable staffing solutions to complement your existing team and processes. They offer a standard staffing rate of $10 per contractor, per hour.

Strategies & Services

Crew Bloom allows you to sign up. Then, you are connected to your account manager, who will help you to identify the right talent for your solution.

They offer both inside sales and appointment setting solutions for B2B companies.

Work & Experience

CrewBloom works with companies in a variety of industries. You can learn more on their profile.

19. SupportYourApp




Website: SupportYourApp


SupportYourApp offers a number of customer support and sales services to their customers. Focusing narrowly on SaaS and B2B tech solutions, SupportYourApp offers a personalized service with a focus on excellent support.

Their outbound call center services provide B2B businesses with a comprehensive solution for identifying key prospects for their solution, engaging them, and closing the sale.

Strategies & Services

While SupportYourApp offers a range of different support services for their customers, their outbound sales services typically include:

  • Telesales
  • Customer Research
  • Customer Satisfaction Survey
  • Lead Qualification
  • Customer Retention

Work & Experience

SupportYourApp has worked with companies like SignEasy, GoCodes, and Sogro. You can find more information about them on their profile.

20. Wow24-7




Website: Wow24-7


Wow24-7 focuses on providing outsourced customer support services but also does lead generation through pre-sales outbound services.

Their solutions are designed to be custom, melding the strategy to coincide with your own existing strategies.

Strategies & Services

Wow24-7 places less focus on strategy and acts more as an outsourced outbound lead generation team.

Their sales services include:

  • Lead generation
  • Prospecting
  • Customer research

Work & Experience

Wow24-7 has worked with brands like Rocket Chat, Dixa, and AppSolutions. You can learn more about their B2B lead generation services on their Experience page.

21. Genli


Website: Genli


Genli is a LinkedIn B2B lead generation service, servicing English, Polish, and Russian markets. Known for their competitive pricing ($0.50 Euro per 1 connection) and high conversion rates, the Genli team makes LinkedIn lead generation easy.

They were named a top Polish B2B company by the Clutch directory.

Strategies & Services

Genli focuses exclusively on LinkedIn lead generation.

Their services include:

  • Identifying prospects on LinkedIn
  • Strategically connecting with them
  • Delivering continued messaging
  • Outbound calling

Work and Experience

Reviews for Genli’s service can be found on their profile.

22. LeadCookie




Website: LeadCookie


LeadCookie is a LinkedIn lead generation service. They help B2B companies and executives to optimize their LinkedIn profile, identify their target audience, connect with them on the platform, send automated messaging sequences to nurture and warm the leads, and pass interested prospects back to their customers.

Strategies & Services

LeadCookie focuses exclusively on LinkedIn lead generation for B2B companies.

Their service includes:

  • LinkedIn prospecting and list building
  • Automated messaging sequences
  • Ongoing nurturing campaigns
  • CRM organization and management

Work and Experience

LeadCookie has worked with companies like Legal Nurse Consultants, HC1, and Accountant Success. You can find several customer case studies on their homepage.

23. Callbox


Website: Callbox


Callbox is a B2B lead generation services company that works with SMEs and enterprise clients in the US, Canada, and other English-speaking markets.

They work in a wide range of industries including IT, software, healthcare, finance, and advertising. They focus on appointment-setting services through outbound calling campaigns.

They also offer solutions for account-based marketing and sales.

Strategies & Services

Callbox offers a number of sales strategies and services to their clients, including:

  • Appointment setting
  • Multi-touch (and channel) campaigns
  • Customer acquisition
  • Lead qualification
  • Data profiling
  • Event marketing

Work and Experience

Callbox has managed outbound campaigns for companies in a wide variety of industries. If you’d like to learn more, check out their customer success stories page.



Overview is an all-in-one lead generation and sales acceleration platform that helps companies to automate their customer acquisition and B2B lead generation processing.

Meshing done-for-you services with a backend platform that helps companies to monitor and organize their campaigns, represents a customizable solution for companies that want to complement their current strategies.

Their system allows them to seamlessly tie together email, LinkedIn, PPC, and chatbot outreach into one continuous system.

Strategies & Services offers a unique mix of software and done-for-you services that include:

  • Sales Acceleration Platform
  • Campaign Design And Setup
  • Positive Response Detection
  • Email Outreach (2,000 Prospects)
  • Experiment Labs
  • Sales Chatbot
  • Social Outreach Campaign
  • Retargeting Campaign
  • Pay-Per-Click Campaign

Work and Experience has worked with companies like HeadChannel, Keptify, and Vanquish. They have published dozens of case studies on their website.

25. FunnelProfit




Website: FunnelProfit


FunnelProfit designs and executes B2B lead generation and marketing campaigns that deliver highly targeted leads that match very specific criteria.

They work directly with clients to leverage “authority content” and lead with value to create warm conversational opportunities with prospects. Their multi-channel approach and account-based offerings allow them to work with small, mid-sized, and enterprise businesses alike.

Strategies & Services

FunnelProfit offers a number of services to their customers, including:

  • Account-based marketing
  • Sales development
  • LinkedIn lead generation
  • Lead generation funnels

Work and Experience

FunnelProfit has worked in a wide variety of industries. Some of their previous and current clients include Mitsubishi, Smart Bot Hub, and Kaiser Permanente. You can learn more about who they have helped on their website.

26. LaunchLeads


Website: LaunchLeads


LaunchLeads offers comprehensive sales and marketing solutions to B2B companies.

Their data-backed approach has made them one of the leaders in the industry. Their specific services make it easy for companies to find the exact solution that they need to complement their existing outbound prospecting and lead generation campaigns.

Strategies & Services

While LaunchLeads offers a wide array of different services that include account-based marketing, their sales-focused services include:

  • Lead qualification
  • Appointment setting
  • Rapid inbound lead response
  • Hyper-targeted lead lists
  • Dead lead revival
  • Lead nurturing

Work and Experience

LaunchLeads had worked with companies like, Treehouse Interactive, and Celtic Bank. They have a number of video case studies available on their website.

Choosing the Best Lead Generation Company

As you can see in this list, there are many options when it comes to lead generation companies.

The one that you decide to work with should complement your existing outbound or account-based campaigns, have experience helping similar companies and work to understand your brand and messaging.

Here at RiseFuel, we offer comprehensive lead generation services with a focus on inbound marketing and comprehensive funnel and system audits.

We’ll work with you to understand your business, identify the right customers, and create effective B2B lead generation campaigns that help you to get your product and brand in front of your target audience.

If you’d like to learn more about how we can help you to generate high-quality leads, please schedule a meeting with Tony today.