Power Your Business Blog | RiseFuel | Content Marketing (2)

Inbound Marketing Digital Marketing Content Marketing Lead Generation

3 Call to Action Examples to Improve Conversion Rates

By RiseFuel

A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely see dozens, if not hundreds of calls to...

6 min read

Inbound Marketing Digital Marketing Social Media Content Marketing Marketing Automation Dental Marketing Lead Generation

What is a Customer Persona? - Why You Need to Know Yours

By RiseFuel

A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender location and occupation) and psychographics...

2 min read

Inbound Marketing Content Marketing

What are Buyer Journey Maps and Why Are They Important?

By Tony Shannon

Consider what happens when you buy a new product. You probably start with a certain awareness of the product. Maybe you had it recommended to you by a friend. Or you found out about the...

9 min read

Content Marketing

Why HubSpot is the Best Content Management System for Marketing

By Tony Shannon

In my time as the founder of RiseFuel, I’ve helped many companies go through the process of choosing a content management system and accompanying marketing solutions. Over time, as business...

4 min read

Inbound Marketing Digital Marketing Tools Content Marketing Marketing Automation

What is a HubSpot Consultant & How Can They Help Me?

By Tony Shannon

If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had the platform recommended to you.

5 min read

Digital Marketing Content Marketing Marketing Automation

5 Internet Marketing Strategies That Will Succeed in 2020

By Tony Shannon

Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or trend that businesses ‘have’ to follow to...

7 min read

SEO Inbound Marketing Digital Marketing Email Marketing Local SEO Content Marketing Influencer Marketing Marketing Automation Lead Generation Sales Enablement

What is a KPI in Marketing? Monitor, Optimize, Grow

By Tony Shannon

What is ‘KPI’ in digital marketing? If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the term “KPI.” It’s one of the most critical...

7 min read

Revenue Growth Content Marketing Manufacturing Marketing Automation Dental Marketing Tech Industry Lead Generation

2020: 7 Small Business Marketing Tips to Beat Bigger Competitors

By Tony Shannon

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business marketing tips and advice to help you...

6 min read

Content Marketing

Brand Awareness Strategy - Content Marketing is Critical

By Tony Shannon

Brand awareness is one of the most important factors in your digital presence. It plays a role in your overall reputation and directly impacts the number of customers and clients that you...

6 min read

SEO Inbound Marketing Digital Marketing Pay Per Click Social Media Revenue Growth Content Marketing

Dental Patient Marketing — How To Attract New Patients

By Tony Shannon

As healthcare professionals, you know how competitive the industry can be. In larger cities, patients may have dozens or even hundreds of different options available to them. Standing out...

8 min read