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3 Call to Action Examples to Improve Conversion Rates

A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely see dozens, if not hundreds of calls to...

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6 min read
What is a Customer Persona? - Why You Need to Know Yours

A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender location and occupation) and psychographics...

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2 min read
What are Buyer Journey Maps and Why Are They Important?

Consider what happens when you buy a new product. You probably start with a certain awareness of the product. Maybe you had it recommended to you by a friend. Or you found out about the...

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9 min read
Why HubSpot is the Best Content Management System for Marketing

In my time as the founder of RiseFuel, I’ve helped many companies go through the process of choosing a content management system and accompanying marketing solutions. Over time, as business...

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4 min read
What is a HubSpot Consultant & How Can They Help Me?

If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had the platform recommended to you.

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5 min read
5 Internet Marketing Strategies That Will Succeed in 2020

Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or trend that businesses ‘have’ to follow to...

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7 min read
What is a KPI in Marketing? Monitor, Optimize, Grow

What is ‘KPI’ in digital marketing? If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the term “KPI.” It’s one of the most critical...

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7 min read
2020: 7 Small Business Marketing Tips to Beat Bigger Competitors

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business marketing tips and advice to help you...

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6 min read
Brand Awareness Strategy - Content Marketing is Critical

Brand awareness is one of the most important factors in your digital presence. It plays a role in your overall reputation and directly impacts the number of customers and clients that you...

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6 min read
Dental Patient Marketing — How To Attract New Patients

As healthcare professionals, you know how competitive the industry can be. In larger cities, patients may have dozens or even hundreds of different options available to them. Standing out...

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8 min read
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