Power Your Business Blog

What is ‘KPI’ in digital marketing?  If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the...

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business...

  Brand awareness is one of the most important factors in your digital presence. It plays a role in your overall reputation and directly impacts the...

  As healthcare professionals, you know how competitive the industry can be. In larger cities, patients may have dozens or even hundreds of different...

When you're running a manufacturing business, almost nothing about your marketing campaigns is what would be considered 'normal'. Most manufacturing...

Every piece of content in your inbound marketing should elicit a response from your audience; either a like, share or click. It’s not enough to...

Content creation is only one piece of the content marketing strategy. Not only is producing consistent content important for increasing brand...

  Leveraging content marketing as part of your inbound strategy is a sure way to foster genuine relationships with your followers and position your...

Business growth is dependent on many factors. In the beginning, an idea formed that created an inner passion to offer something to the public that...

  According to the Content Marketing Institute, repurposing content has been a top priority for several years running, and remains an effective...