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Understanding Your Customers: A Guide to Creating Buyer Personas

In today's competitive business landscape, understanding your customers is essential for success. This means developing a deep understanding of your buyer personas—the ideal representations...

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2 min read
A Step-by-Step Guide: How to Create a Marketing Plan for Manufacturers

In today's highly competitive business landscape, manufacturers must adopt effective marketing strategies to stay ahead of the curve and drive growth.

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3 min read
6 Signs You Need an Industrial Marketing Agency

Is your industrial company considering hiring an industrial marketing agency, but aren’t fully sure that you need one?

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4 min read
Manufacturing Marketing Strategy: 7 Growth Channels

Putting together an effective manufacturing marketing strategy in modern marketing requires a broader approach than in previous years.

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5 min read
A Guide to Digital Marketing for Manufacturers

As a manufacturer, there is a good chance that you have yet to fully embrace digital marketing strategies.

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5 min read
9 Manufacturing Marketing Trends to Watch in 2020

The marketing landscape has been changing rapidly for manufacturing companies.

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5 min read
5 Tips for Launching a Successful Industrial Marketing Strategy

Launching a successful industrial marketing strategy presents some challenges that are not present in other industries.

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5 min read
2020: 7 Small Business Marketing Tips to Beat Bigger Competitors

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business marketing tips and advice to help you...

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6 min read
Delight: The Fourth Phase of Inbound Marketing

Authors Note: This is Part 4 of a four part series where we explore each stage of inbound marketing. Previously, we've discussed the first three phases of inbound marketing: attract,...

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5 min read
Close: The Third Phase of Inbound Marketing

Authors Note: This is Part 3 of a four part series where we explore each stage of inbound marketing. You've taken a user from Google's SERPs and managed to get his email address or other...

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6 min read
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