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Topic: Content Marketing

How to Hunt Trending Content: Top 15 Tried-and-Proven Ways

Content is indeed a king that can help your brand roar above the internet noise. That's why 97% of companies consider content marketing an integral...

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How Fake News Is Changing Marketing and How to Deal With It

Fake news — false or misleading information presented as legitimate news—didn't start in recent years: it has a long history. A good example is the ...

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What Are the Best Content Marketing Trends for 2022?

The potential of content marketing to boost awareness, demonstrate industry knowledge and expand a brand’s reach makes it essential for any B2B...

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How Manufacturing Companies Can Leverage Content Marketing

In my time working with manufacturing companies, one of the areas that I consistently see businesses falling short is in their content production.

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3 Tips to Help You Connect With Your Target Audience On LinkedIn

LinkedIn presents an excellent opportunity for B2B companies to connect with their target audience, generate new leads, and establish industry...

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3 Call to Action Examples to Improve Conversion Rates

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you likely...

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What is a Customer Persona? - Why You Need to Know Yours

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

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What are Buyer Journey Maps and Why Are They Important?

  Consider what happens when you buy a new product.  You probably start with a certain awareness of the product. Maybe you had it recommended to you...

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Why HubSpot is the Best Content Management System for Marketing

In my time as the founder of RiseFuel, I’ve helped many companies go through the process of choosing a content management system and accompanying...

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