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5 Critical Elements of an Effective Brand Strategy

  When it comes to determining the long term health and viability of a business, nothing has a stronger impact than brand strategy.

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6 Strategies to Get More Leads Online

  Do you have a digital presence for your B2B business, but are underwhelmed with the results that you’ve been able to generate? Do you find it...

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5 Powerful Sales Techniques to Close More Deals

  Sales — it’s the lifeblood of any B2B company. A great sales operation can be the difference between being stagnant and a healthy, growing...

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What is Responsive Web Design? Why Is It Important?

  If you’re in the market for a new website for your business, there is a good chance that you’ve heard of “responsive web design.”

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A 2020 Guide to Customer Acquisition

  Customer acquisition can be a costly endeavor, particularly as marketing is becoming more expensive. Customers trust brands less than they did a...

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What Is a Social Media Influencer and How You Can Find Them

You’ve probably heard the buzzword “social media influencer” before. But if you aren’t a big social media user, it can be difficult to pinpoint...

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3 Call to Action Examples to Improve Conversion Rates

  A call to action (CTA) is a statement that is designed to elicit a specific response from a reader. Every time that you browse the web, you...

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2020 Guide to the Best Lead Generation Companies

  For B2B companies, your ability to generate leads ultimately dictates the success of your business.

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7 Core Functions of Marketing That Matter

We know a great deal about marketing and it's various aspects and tactics. But why are we doing marketing in the first place? What is the purpose...

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What is a Customer Persona? - Why You Need to Know Yours

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

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