Power Your Business Blog

Are you looking to boost the effectiveness of your marketing, but aren’t really sure where to begin?

  A Customer Persona (or Buyer Persona) is an ideal customer's fictitious mock-up or template.This usually includes demographics (age, gender...

  Marketing automation is the future. There is no doubt about it.  Today, brands collect more data than ever. Collecting customer data allows them to...

  If you’ve been studying how to improve your business’ digital presence, there is a good chance that you have come across the term “marketing...

  Email marketing is undoubtedly one of the most impactful tools in your digital marketing toolkit. Everyone uses email.

  If you’ve landed on this page, you likely already use the HubSpot platform to manage your digital marketing and sales campaigns, or you have had...

  Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or...

The future of digital marketing will be increasingly automated. Advancements in technology have brought new strategies and tools at pricing...

What is ‘KPI’ in digital marketing?  If you’ve been brushing up on your digital marketing terminology, there is a good chance that you have seen the...

  Marketing automation is pushing its way into virtually every aspect of digital marketing. It has a reputation for being an extremely valuable tool...