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Topic: Tech Industry

Google Page Experience Update 2021: Web Design and UI Tips To Follow
By RiseFuel on October 4, 2021

Page experience refers to the experience of users in browsing your website. Several factors affect how these users view your website.

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Inbound Marketing for Technology Companies
By Tony Shannon on October 16, 2019

Customer expectations are changing rapidly and technology companies – from IT firms and MSPs (Managed Services Providers) to SaaS – need to evolve...

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What is a Webhook & What Does It Do?
By Tony Shannon on August 21, 2018

If you’ve been using several different software platforms and building onto their functionality through APIs, you have probably come across the...

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2020: 7 Small Business Marketing Tips to Beat Bigger Competitors
By Tony Shannon on April 12, 2018

In 2020, it doesn't take a large staff to develop an effective marketing campaign. In this blog, we'll go over some of our favorite small business...

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Delight: The Fourth Phase of Inbound Marketing
By Tony Shannon on March 27, 2018

Authors Note: This is Part 4 of a four part series where we explore each stage of inbound marketing. Previously, we've discussed the first three...

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Close: The Third Phase of Inbound Marketing
By Tony Shannon on March 27, 2018

Authors Note: This is Part 3 of a four part series where we explore each stage of inbound marketing. You've taken a user from Google's SERPs and...

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Convert: The Second Phase of Inbound Marketing
By Tony Shannon on March 26, 2018

Authors Note: This is Part 2 of a four part series where we explore each stage of inbound marketing. Before you even start attracting leads to your...

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Attract: The First Phase of Inbound Marketing
By Tony Shannon on March 23, 2018

Authors Note: This is Part 1 of a four part series where we explore each stage of inbound marketing. Attracting prospects is the first phase of an ...

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9 Inbound Marketing Ideas for Tech Companies
By Tony Shannon on February 20, 2018

With the current pace of technology, invention, innovation, and software development, there are few industries more lively and competitive than...

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How Inbound Marketing Solves the Tech Company Value Proposition
By Tony Shannon on February 8, 2018

Most products and brands have a value proposition. In just a sentence or two, they can formulate exactly what makes them better than any other...

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