dental marketing

DENTAL INBOUND MARKETING BRINGS IN NEW PATIENTS.

Marketing For Dentists That Defines You As The Preferred Dentist In Your Market

Dental Marketing For Dentists With Inbound

In order to get new dental patients through the doors, dentists need to communicate the value of their practice, and inbound marketing can help them accomplish this goal.  Paired with smart dental SEO and great content you can build your dental practice reliably and wisely.

Instead of wasting time and money on advertising that doesn’t resonate with your intended audience, consider implementing inbound marketing strategies—designed to reach your future patients where they’re already looking online.

With approximately 210,000 dentists in the U.S. today, trying to gain a competitive advantage over other dental practices is a challenging ordeal.

Most likely, you’re running into a number of challenges, such as:

  • Young adults are not pursuing the dental treatments they need
  • Current patients are not seeking ongoing treatment
  • Some doctors have turned dentistry into a commodity
  • Large dental groups are acquiring smaller practices

This is all leading to reduced margins and elevated resource costs. So how do you make your practice stand out?  How do you build your practice?

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dental marketing funnel
“RiseFuel is creative and effective at dental marketing and has generated tremendous results for my dental practice. They are able to prove exactly what my ROI is on our marketing investment. I can highly recommend them!”
Mark O’Marketing - VP Sales & Marketing, Xappp

Dr. William Linger,
DDS, MAGD

Find Profitable New Patients Online With Dental Marketing

70% of dental related web traffic starts from an online search – and 2 out of 3 dental patients found the hospital through a search.

This means that your best prospective patients are online, doing research before selecting a dentist to contact.. These are the patients you want to reach – and we help you do that with dental inbound marketing.

Some of the top dental practice challenges we’re trained to remedy with our dental marketing include:

  • Keeping every chair in your practice filled year around
  • Attracting new patients!
  • Getting patients to schedule recalls
  • Convincing patients to accept elective procedures
  • Increasing referrals and word-of-mouth
  • Re-engaging Inactive patients
  • Optimizing old web sites which have dated design and duplicate content and modernizing them to attract new patients with dental SEO and Inbound strategies.
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dental websites

Marketing for Dentists Made Easy - We Do It All For You

Digital marketing has revolutionized the dental marketing industry, particularly in the last few years.  Evolving technology and social platforms continue to change how patients interact with their dental providers.  Dental inbound marketing solves this issue for growth oriented dental practices. There are three major marketing trends in marketing for Dentists:

We Only Work With One Dentist Per Market

We don’t compete against ourselves and only represent one dental practice per market. Never trust a company that works with your competitors.

PPC (Pay-Per-Click Online Marketing)

Paid advertising has long been the fastest way to generate traffic and interest in a business, but the Internet is no place to attempt PPC advertising alone. In the right hands a paid marketing campaign can return a tremendous gain on your investment. In the hands of a novice, however it can prove very costly.

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We Create Your Personalized Dental Multi-Channel Marketing Strategy

Dental Website Designer

Dental marketing practices must increasingly focus on cross-promoting in several platforms so their content to be seen by their ideal patients. It isn’t enough to focus solely on direct mail, PPC, social media , or content marketing alone. 

Rather, a successful marketing plan is contingent upon addressing multiple marketing channels and how they will tie together.  Each market has its nuances that require an eye on the analytics to make sure you pivot and adjust based on which channel produces better for you. 

Marketing for Dentists has changed in it's competitiveness, mostly in part to younger and more tech savvy Dentists are emerging.

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Social Media Marketing Designed to Attract New Patients & Delight Existing Ones

Practices that ignore the power of social media effectively forfeit themselves from an opportunity to engage potential patients and generate new revenue. Unfortunately, many dentists are just too busy to maintain a constant conversation with the public or maintain long-term social marketing strategies that work.

We have an entire social media marketing team that works on your behalf. While you handle the day-to-day operations of your practice, we go to work writing blogs, posting them to your social media accounts, and creating buzz among current and future patients online. 

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Your Dental Reputation & Patient Review Management

Word of mouth has always been the most powerful form of advertisement. Today, online reviews make it easier than ever to find out the opinions of others.  More and more people are looking to the Internet for recommendations and suggestions before making important consumer decisions.

dental marketing

This is especially true when it comes to major choices, such as choosing a new family dentist or looking for someone who is experiences in dental implantation.

What are people saying about your practice online? There are entire websites created specifically to give patients a voice on the Internet. They offer a speaking platform for consumers and patients who want to share their experiences – good or bad. It’s up to you to decide if you want to be part of that conversation.

What happens when an unhappy patient shares a bad experience? Thousands of people might see it, and it 

most likely will remain on the Internet for years to come. One person’s experience has the power to dissuade countless potential patients from visiting your office. 

We Create Your Unique & Branded Dental Education & Dental Resources

Patients are wanting to research and understand their conditions before they step into a dental office. This is why 2 in 3 adults research their dental issues before even contacting their dentist.  Practices that invest in content marketing showcase their commitment to patient understanding and knowledge. 

Whether you discuss oral hygiene tips or symptoms of certain conditions, it’s increasingly important to create a free dental education resource to keep your practice relevant.

Personalized Marketing for Your Practice

marketing for dentists online

The explosion of technology and social media have fueled the desire for custom content.  An estimated 78 percent  of marketing analysts believe marketing personalization will define the majority of online interactions in the future.

While this is a trend across all industries, it is most notable for healthcare and dental practices.

Patients want information that is relevant and useful to them and they search it out now first. Whether it’s email marketing or direct mail, dental patients are demanding personal content that matches their health profile. 

 RiseFuel is the Official Digital Marketing Company of The Academy of Microscope Enhanced Dentistry (AMED)

dental marketing for dentists

dental marketing