We place enormous value on getting to know your business, your goals and your competitors and provide you with a dedicated team of Inbound marketers who truly understand where you are now, and where you aim moving forward.
We begin our Inbound Marketing process by taking a deep dive into your current marketing efforts. By interviewing you and your team, and conducting our own research, we’ll review your marketing goals, evaluate your overall marketing strategy, conduct a competitor analysis and analyze your website’s usability, structure and messaging.
RiseFuel helps technology products and services companies reach the right audiences through engaging and focused content that speaks to their target market’s needs. We partner with your business to ensure that you reach your lead and sales targets through proven digital marketing strategies that include the entire spectrum of today’s online touch points.
Educate, delight, and provide real value. That's what our approach to inbound marketing is all about. Every prospective lead should be educated
about your cloud service or product, delighted to see an industry void filled, and develop an appreciation of the value that it provides.
To accomplish this, we first identify all of your buyer personas and their journey, then formulate a strategy to target each persona. We come up with a comprehensive strategy that integrates SEO, PPC, content, email and social media channels together for the best results.
Our goal is to generate substantial new website traffic with improved quality of visitors, resulting in a significant increase in your lead-to-customer conversion rates.
Engaging content attracts quality prospects who can ultimately become your best customers, especially if you have a B2B product offering. If your content isn’t up to par, you’ll lose leads and struggle to drive relevant traffic to your website. We can work with you on several fronts:
- Developing a content marketing strategy, buyer personas, content types, and content calendars
- Creating original, engaging and well-researched content for all stages of the funnel and usable in multiple different channels including SEO, blogging, PPC and social media
- Writing well-researched, long-form content such as eBooks, white papers, and guides
- Building landing pages to capture leads through gated content
Most leads, especially those at the top of your sales funnel, will not be ready to convert after the first interaction. You need to keep your brand in front of these leads and devise ways of nurturing them along the funnel with different types of content offers.
Additionally, users who are trying out your product or service for a specific period or users who signed up for a free trial but did not move forward with a paid subscription will need more customized messaging.
How do we do it? We help you define and articulate what you do, who you do it for and why yours is the best, EVER. Solid messaging is the first step to ensure you stand out from the crowd.
We focus on driving home the leads through three proven areas:
Area 1 – Content & Social
We use your channels to engage with thought leaders, not silent followers. Through continued analysis of industry leaders, influencers and your eco system we create blogs, website content, social media posts and other digital assets that inform and demonstrate value to your leads as they travel on the buyer's journey to discover solutions.
Area 2 – Multi-channel Paid Advertising
Google, Facebook YouTube, Twitter, LinkedIn, – we love them all and will integrate them to the max to get results, create leads with your ideal customer targets. We’ll get decision makers to visit you via LinkedIn and convert the next time they’re searching for a solution like yours. You only pay for the ads that trigger a reaction.
Area 3 – Inbound Marketing With Marketing Automation
So you’ve got leads; in fact, you’ve got more leads than you can handle. It’s time to ditch your customer spreadsheet and let us engage and nurture your leads through our marketing automation solutions. We love HubSpot to help you convert more leads into customers as well as stay in touch with your existing customers. There are many other capabilities that the HubSpot Marketing & Sales platform gives you the ability to do well with.