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DENTAL INBOUND MARKETING BRINGS IN NEW PATIENTS.

Dentistry is a great profession, but only if you have enough patients who stay, pay, and refer.

dental inbound marketing

Marketing For Dentists

In order to get new patients through the doors, dentists need to communicate the value of their practice, and inbound marketing can help them accomplish this goal.

Instead of wasting time and money on advertising that doesn’t resonate with your intended audience, consider implementing inbound marketing strategies—designed to reach your future patients where they’re already looking online.

With approximately 210,000 dentists in the U.S. today, trying to gain a competitive advantage over other dental practices is a challenging ordeal.

There are simply too many dentists to choose from and too little awareness about the importance of sound oral health.

Most likely, you’re running into a number of challenges, such as:

  • Young adults are not pursuing the dental treatments they need
  • Current patients are not seeking ongoing treatment
  • Some doctors have turned dentistry into a commodity
  • Large dental groups are acquiring smaller practices

This is all leading to reduced margins and elevated resource costs. So how do you make your practice stand out?  How do you build your practice?

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"RiseFuel is creative and effective and has generated tremendous results.  
They are able to prove exactly what my ROI is on our marketing investment. 
 I can highly recommend them!”
Dr. Bill Linger

Dr. Bill Linger Dr. William Linger, DDS, MAGD

Find Profitable New Patients Online With Dental Marketing

70% of dental related web traffic starts from an online search – and 2 out of 3 dental patients found the hospital through a search. This means that your best prospective patients are online, doing research before selecting a dentist to contact.. These are the patients you want to reach – and we help you do that with dental inbound marketing.

Some of the top dental practice challenges we’re trained to remedy with our dental marketing include:

  • Keeping every chair in your practice filled year around
  • Attracting new patients!
  • Getting patients to schedule recalls
  • Convincing patients to accept elective procedures
  • Increasing referrals and word-of-mouth
  • Re-engaging Inactive patients
  • Optimizing old web sites which have dated design and duplicate content and modernizing them to attract new patients

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dental patients online

Dental Inbound Marketing for Dentists Made Easy

Digital marketing has revolutionized the dental marketing industry, particularly in the last few years.  Evolving technology and social platforms continue to change how patients interact with their dental providers.  Dental inbound marketing solves this issue for growth oriented dental practices. There are three major marketing trends in marketing for Dentists:

Multi-channel marketing

Dental marketing practices must increasingly focus on cross-promoting in several platforms so their content to be seen by their ideal patients. It isn’t enough to focus solely on direct mail, PPC, social media , or content marketing alone.  Rather, a successful marketing plan is contingent upon addressing multiple marketing channels and how they will tie together.  Each market has its nuances that require an eye on the analytics to make sure you pivot and adjust based on which channel produces better for you.  Marketing for Dentists has changed in it's competitiveness, mostly in part to younger and more tech sauvy Dentists are emerging.

Dental Education & Resources

Patients are wanting to research and understand their conditions before they step into a dental office. This is why 2 in 3 adults research their dental issues before even contacting their dentist.  Practices that invest in content marketing showcase their commitment to patient understanding and knowledge.  Whether you discuss oral hygiene tips or symptoms of certain conditions, it’s increasingly important to create a free dental education resource to keep your practice relevant.

Personalized Marketing

The explosion of technology and social media have fueled the desire for custom content.  An estimated 78 percent  of marketing analysists believe marketing personalization will define the majority of online interactions in the future. While this is a trend across all industries, it is most notable for healthcare and dental practices.

Patients want information that is relevant and useful to them and they search it out now first. Whether it’s email marketing or direct mail, dental patients are demanding personal content that matches their health profile. 

dental marketing