Digital marketing has revolutionized the dental marketing industry, particularly in the last few years. Evolving technology and social platforms continue to change how patients interact with their dental providers. Dental inbound marketing solves this issue for growth oriented dental practices. There are three major marketing trends in marketing for Dentists:
Dental marketing practices must increasingly focus on cross-promoting in several platforms so their content to be seen by their ideal patients. It isn’t enough to focus solely on direct mail, PPC, social media , or content marketing alone. Rather, a successful marketing plan is contingent upon addressing multiple marketing channels and how they will tie together. Each market has its nuances that require an eye on the analytics to make sure you pivot and adjust based on which channel produces better for you. Marketing for Dentists has changed in it's competitiveness, mostly in part to younger and more tech sauvy Dentists are emerging.
Dental Education & Resources
Patients are wanting to research and understand their conditions before they step into a dental office. This is why 2 in 3 adults research their dental issues before even contacting their dentist. Practices that invest in content marketing showcase their commitment to patient understanding and knowledge. Whether you discuss oral hygiene tips or symptoms of certain conditions, it’s increasingly important to create a free dental education resource to keep your practice relevant.
The explosion of technology and social media have fueled the desire for custom content. An estimated 78 percent of marketing analysists believe marketing personalization will define the majority of online interactions in the future. While this is a trend across all industries, it is most notable for healthcare and dental practices.
Patients want information that is relevant and useful to them and they search it out now first. Whether it’s email marketing or direct mail, dental patients are demanding personal content that matches their health profile.