In my time as the founder of RiseFuel, I’ve found that there are a lot of tell-tale signs that companies should hire a marketing agency that are too often overlooked.
Some hire an agency to handle their entire marketing operations while others work with agencies to supplement their own team’s efforts by bringing new strategies and channels to the table.
There are typically signs that businesses should pay attention to when they are considering hiring a Charlotte digital marketing agency to determine if it will be the right choice for them.
If you have been thinking about it for some time, consider whether any of these signs are true within your business:
Marketing Always a Back-end Priority
Do you find that marketing always seems to fall by the wayside when it comes to where you spend your attention and time? It’s a pretty common problem.
For smaller companies without the capital to bring in their own marketing teams and without the time to spend on marketing, it makes sense to hire an agency to handle those processes for you.
When marketing always seems to fall by the wayside, ensuring that you have a partner there backing you up ensures that you don’t fall behind.
You’re Marketing Budget is Limited
Marketing can be expensive. It’s even more expensive when you hire in-house. It’s an investment to post job openings, vet candidates, hire them, on-board and train them, then continue paying for their salary and benefits.
Never mind if you have HR salaries, referral bonus, infrastructure improvements, software licensing, or agency fees to take into consideration.
A marketing agency brings competency to your doorstep at a much lower price than you would pay to bring a similar level of talent on internally.
Customers Come to You Without a Full Understanding of Your Product
Marketing isn’t just about attracting new customers to your business, it’s about educating them on your products as well. If you find that you have a lot of customers coming to you without a full understanding of what it is that you do.
You may need to invest more in the content and marketing that they are exposed to throughout your funnel so that they come to your sales team ready to convert.
Educating customers is a tough task and often creating the white papers, eBooks, and other collateral that B2B companies often use can be very time-consuming.
A recent MIT study found that educating customers increases trust and loyalty for brands. To see those benefits, you’ll need a concerted effort and streamlined strategy that places the focus on education.
Hiring an agency to handle these vital tasks will reverberate throughout your business as a whole and make things easier on your sales and marketing teams.
You’ve Struggled to Find Success in Marketing
Have you tried over and over again to launch marketing campaigns, but never really see the revenue boosts that you were hoping for?
Particularly in digital marketing, it can be a difficult task to create marketing systems that utilize multiple channels and get your business in front of your customers reliably.
If you’ve struggled to generate the revenue that you expected, having a partner there to help you implement effective systems can provide a huge boost that drastically re-shapes where you spend your marketing budget.
Your Sales Team Lacks Good Leads
The problem with having an under performing marketing strategy is that it reverberates throughout your business and is felt by all teams, but particularly by your sales teams.
If your marketing strategies are not generating a consistent stream of high-quality leads for your sales team, it’s a serious problem.
You’ll have problems motivating a sales team that struggles to reach their goals because of poor lead quality.
This can also lead to tension between teams internally, souring the office environment and leading to public disputes. According to the B2B Technology Marketing Community, 61% of B2B marketers think that generating high-quality leads is one of their biggest challenges.
Here at RiseFuel, we help companies create sales enablement content that is useful in both their marketing and sales processes. Arming your sales teams with content that answers common questions and objections can help to smooth out the sales process and give your sales teams more to work with.
Source: Reputation Loop
Your In-House Team is Overloaded with Work
If you have an in-house marketing team that always seems like they are having a hard time completing all of the projects and work they have in front of them, it might be a good idea to bring in a Charlotte digital marketing agency to give you a helping hand.
By hiring an agency to handle a specific channel or strategy within your company, you can free up time for your internal teams to focus on their most important projects and focus on their areas of strength.
Your Having Trouble Measuring Results
If you have a sizable marketing budget but have trouble measuring the results that you are able to generate, you might want to consider investing in an agency or consultant to help you set up your analytics and tracking.
Even for a small short-term engagement, this is perhaps the most impactful investment that you can make in your marketing operations. Understanding how your spend is working for you determines where you spend your budget.
You Want to Focus on Other Areas of Your Business
You only have so much attention to go around. Marketing processes are typically time and creativity intensive, which means that you will need to dedicate a lot of time and thought to marketing for your strategies to be successful.
As a business owner, you may not have that kind of attention to go around. To give yourself the time to focus on the areas of your business that will have the most impact, considering bringing on a Charlotte digital marketing agency and working more on big-picture marketing ideas rather than being stuck in the daily grind.
A Big Decision
Hiring a marketing agency is a huge decision. It means trusting a third-party company to handle a vital part of your business. For small companies, this can be a scary thing.
As a business owner you might have trouble relinquishing some of those processes, but doing so allows you to focus on the areas of your business that will allow you to make the most impact.
If you notice your company is suffering from any of the signs mentioned in this article, hiring a Charlotte digital marketing agency might be the best path forward.