INBOUND SALES & SALES ENABLEMENT

Set Your Sales Team Up for Success With the Right Tools to Close More Deals.

What Is Inbound Sales And Why Must We Embrace It?

There’s no going back to the ways of the past. Today’s buyers are more informed than ever. They’ve learned to tune out interruptive sales strategies and techniques that once worked like a charm. But now, prospects aren’t looking to be sold to. They’re looking for someone to guide them to the right purchase decision.

Inbound sales is the guiding strategy that helps each prospect along their unique buyer’s journey, ultimately ending in an informed decision to become a customer.

We work with companies in the technology, manufacturing, healthcare, and B2B industries supporting them with inbound sales consulting services that help them adapt their sales strategy to match the new buyer behavior.

 

What Sales Enablement Tools & Services Are Offered?

A formidable inbound sales team executes its strategy with efficiency and absolute effectiveness. Our team of inbound experts offers the following inbound sales services:

  • CRM implementation and training
  • Sales funnel analysis, bench-marking and goal setting
  • Sales process redesign, implementation and training
  • Sales email template creation
  • Sales content creation
  • Account-based marketing program design, setup and training
  • Ongoing inbound sales coaching
  • Inbound sales operations support
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Stop Wasting Leads!

Your old “tried-and-true” sales strategies and techniques just aren’t working like they used to, and there’s an unmistakable reason:

The metamorphosis of the new buyer behavior put an end to the effectiveness of traditional sales.

To survive, businesses everywhere must adopt the effective sales methodology of the modern age: inbound sales.

What is more frustrating, irritating or even angering than wasting a perfect opportunity for new business?

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Sales Enablement Solutions: Is Your Sales Team Using Modern Technology to Enable Them?

At RiseFuel, the leap from legacy to modern is part of a much larger story.  The reason is that we’ve redefined modern sales enablement, through the lens of pain points organizations need to solve and criteria integral to sales rep success.  

Included in our Sales Enablement Software:

Content Management For all the improvements modern sales enablement has introduced, the nested-file-folder structure remains a conspicuous link to the failed products of the past. 

The uniform hierarchical nature of file structures does not match the content organization needs of dynamic, global, multi-product, multi-go-to-market sales organizations.  Much as they’ve been worked around and managed, tagged and made more searchable, file systems burden every platform but one.   

User Experience (UX).  Reps demand time-saving design corresponding with world-class, friction-free experiences.  

Inspired by the best UX of companies like Amazon, Pinterest, and iTunes and how they make navigating millions of pieces of content easy and intuitive for everyday users, RiseFuel has remade sales enablement experiences from the ground up.  For sales reps, there’s no going back.          

Machine learning The emergence of data-optimized solutions helped reps work smarter than ever before.  With machine learning, reps are able to capitalize on better search, content recommendations, and content performance tracking. 

Customer engagement Organizing content is the first pillar in any end-to-end sales enablement solution.  To help reps be more efficient and effective, modern solutions must help reps engage customers via the best channel and format for every potential situation. 

By seamlessly integrating email (including deep integration with Outlook) and screen share presentations, and customer content portals, reps on have a variety of ways to professionally engage with customers. 

Combine real-time alerts on content open and view with CRM activity tracking and pitch dashboards and sales reps can instantly upgrade the quality and timeliness of every engagement.  

Sales Performance analytics.  Modern sales enablement platforms offer businesses comprehensive analytics on content performance and visibility on quality and best practices.  They deliver data science and deep-dive analytics far beyond legacy content reporting.

As in other categories, offering a full array of features on a single platform provides marketing and sales leadership with a closed-loop view on content that is and isn’t working.  

Modification tracking Every rep modifies content to suit their unique style and the opportunities they pursue.  However, without modification tracking, sales reps are unable to assess the upside of their edits. 

Given approximately 80% of sales presentations are modified before they’re pitched, a shortage of modification tracking quickly leads to content fragmentation and makes closed-loop insights impossible.  

Technology integration The days of siloed solutions and data are ancient history.  By fitting seamlessly into existing workflows and business processes, modern platforms create a multiplier effect: the more products that plug into them, the more valuable they become.  

On-boarding. Long and complicated deployments plagued first-generation sales enablement platforms, causing performance delays and lowering ROI.  Modern cloud-based solutions have recognized this and made on-boarding services a top priority. 

As a result, the time from platform commitment to usage has been dramatically shortened and in turn accelerated reps’ ability to improve sales velocity.  The RiseFuel team has raised on-boarding to an art form.  With a catalog of best practices and experience adapting to varying circumstances, RiseFuel helps sales and marketing teams maximize their time and investment.       

Usage rates.  If there’s a single piece of evidence distinguishing legacy from modern sales enablement platforms, usage would be it.  It is the ultimate reflection of whether or not sales reps are creating value. 

Usage is also a flywheel: the greater the number of reps aboard and using a sales enablement platform, the more important the platform becomes. 

Proven ROI.  No business has time for investments that don’t pay.  With low usage rates, high price tags, and onerous demands for management and upkeep, legacy solutions were more anchors than enablers.  (The same applies to many so-called modern alternatives.)  This, too, has changed for the better. 

With clear investment benchmarks, quick time-to-value, and engaged users, modern sales enablement has claimed its place at the top of the sales tech stack.  

 

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