Pay-Per-Click advertising, like AdWords and social media ads, is an ideal way to get customers in the door immediately.
Once you’ve launched your campaign, prospects will immediately start seeing your ads. PPC is usually cost-effective because you're only paying for clicks to your website or landing page
PPC is usually cost-effective because you’re only paying for clicks to your website or landing page — you don’t have to pay for views.
Many companies continue using PPC even after their long-term SEO and inbound marketing strategies begin working because they’re able to reach a highly-targeted segment of sales-ready buyers.
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