Every day, hundreds to thousands of searches occur by highly qualified customers looking for YOUR type of product or service.
Their search results yield a mixture of directory listings such as Yelp, Yellow Pages, Facebook, followed up by local business’.
What if that person clicks on your Yelp profile, only to land on a page that has an outdated phone number, or a web address that was from before the rebranding occurred.?
And the worst part of it is, you know you have changed that Yelp to the correct information before.
Additionally, your business gets listed in many directories automatically and with inaccurate information.
Bottom line, your company is missing the low hanging fruit and leaving money on the table due to inconsistent citations and wrong information. How do we fix this?
Let’s start with the basics of managing listings online in listing directories…
Local Citations, sometimes called NAP SEO, consists of having a the exact same Name, Address, & Phone Number etc… across various local directory listings such as Google My Business, Business Yelp, Bing, Merchant Circle, and many more.
Local business listings matter because they drive qualified traffic to your product or service. Not only that, citations & their consistency are huge factors in Google Maps Raking.
With nearly 65% of local searches occuring on mobile devices, Map Pack Ranking are becoming more and more important.
The short answer, it is more about quality than quantity. Different data aggregators aka directories are looked at either more credible or less credible by Google thus the fewer citations from more credible listings could out weigh more listings from less credible.
It is also important to understand the hierarchy of directory sites.
Google doesn't go out and pull information from every directory site to create your listing, they only go to the top sites.
Those top sites pull information from smaller directories and it just continues down the line. That's why consistency is so very important, and also why even if you ever change your listing at the top level, it may change back to the “old address” automatically or over time.
Did you know that some directories allow suggestions or changes to your business listing if it is not claimed by almost anyone?
We have seen cases where competitors have done this attempting to work against companies by negatively affecting their business listings in some locations.
This is where the Yext advantage comes into play by giving you the protection and control that you should have of your brand.
RIseFuel is a Proud Certified Yext partner. Yext is a unique citation management platform that offers over 70 plus citations from Google My Business to HotFrog all on one dashboard.
Your online NAP is managed exclusively by RiseFuel who is a Yext Certified ensuring you of consistency & optimization of various citation profiles.
What separates Yext from other citation Managements services?
Is your business listed on Google correctly? What about all of your other business listings online? You should manage your business listing in the listing directories with a smart tool like YEXT offers. RiseFuel will completely manage your dashboard and setup for you or with you, however you prefer.