According to the Content Marketing Institute, repurposing content has been a top priority for several years running, and remains an effective technique for increasing brand awareness and getting your content in front of new audiences.
You see, repurposing content allows you to work smarter with your strategy by taking one piece of content (typically long-form) and converting it into multiple forms to share across different channels.
You're essentially expanding the same message yet altering the content type so it appeals to the platform you're marketing on. You'll maximize your reach, boost credibility, and gain new followers and customers from our efforts.
The good news is that there are so many ways that you can successfully repurpose content. The following checklist serves as an excellent guide to follow and enrich your content marketing.
#1 Create Quality Blog Content
A strong repurposing strategy starts with a value-rich blog post that resonates well with your audience. It either solves a problem, offers advice or insight into a topic, or addresses common questions from your prospects and customers.
Either way, the more in-depth and relatable it is, the better it will be for your content marketing.
Here are a few tips to creating great blog content:
- Long-form content performs extremely well in search. You have more chances to organically plug your keyword throughout and it keeps readers on your page longer. Opt for longer posts.
- Craft a compelling headline that quickly captures attention. Use tools like CoSchedule’s Headline Analyzer that helps you make titles that pop.
- Use visuals throughout your post to make it appealing.
- Subtitles, bullet-points, and numbered lists makes your content easy to read especially for mobile users.
- Always keeps your audience in mind. Understanding your personas ensures you publish content they want to read.
#2 Share with Your Email Subscribers
Did you know that email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout)?
They are your biggest fans and look forward to receiving valuable content from your brand. Let them be the first to know about your fresh, off-the-press blog post!
Boost your email marketing by shooting a short, email broadcast that highlights your recent article.
Share quick benefits they will gain from reading your content. And don’t forget to ask them to share it with their social networks for more exposure!
#3 Publish on Social Media
This is perhaps a no-brainer. With over 2 billion active social media accounts that are liking, commenting, and sharing content, brands are leveraging these networks now more than ever to engage with their target market.
In fact, the ability to offer feedback and to view content relating to product information are one of the top few reasons users follow brands on social media (Source: Social Media Today). Therefore, your social sites are the perfect channels to post your content.
When promoting your content, it’s important that you consider the audience you’re writing for and tailor your message accordingly.
Whereas Facebook is a more family-friend oriented site, LinkedIn caters to professionals. How you present your message should appeal to that specific network to be effective.
#4 Create an Infographic
Speaking of social media, infographics are liked and shared on social media 3 times more than any other content (Source: Hubspot).
These detailed visuals are highly effective in relating information and data that make it easy for viewers to digest. Infographics work extremely well on social media and are great assets to your blog content.
#5 Broadcast Live-Streaming Video
Another way to genuinely connect with your social followers is by leveraging live-streaming video to create transparent, authentic experiences with your viewers.
Apps like Periscope, Facebook Live and Instagram Stories are killer tools to delve deeper into your blog topic, get real-time feedback, answer questions on-the-spot and provide an additional medium for prospects to engage with you.
Since people are spending 3 times longer watching live videos versus those that have been pre recorded, live-streaming is perfect to boost engagement from your followers.
#6 Convert into a Podcast
Looking for content to feed your podcast channel? Have someone on your team with an amazing speaking voice convert your blog post into an audio.
If you maintain a regular blogging schedule even once a week, this can compound the content on your channel in no time!
#7 Post on Quora
Quora is an excellent platform to further position your brand as an expert in your niche while answering questions from prospective customers.
You can search questions on this popular Q&A site that relate to your blog topic, answer the questions posted, then include a link to your original post where they can glean more information.
You’ll drive traffic back to your blog boosting your SEO ranking and presence on search.
Follow this repurposing checklist to max out your blog content and fill up your content calendar. Doing so creates more opportunities to bring exposure to your brand, get eyeballs on your content, boost credibility, and build a loyal audience.
RiseFuel is a content marketing agency based in Charlotte, NC who develops effective content marketing strategies for their clients.