5 Tips to Create Effective Social Media Marketing

by Tony Shannon

create effective social media

Social media platforms now reach nearly 80% of Internet users and account for almost 25% of all time spent on the Internet. With such an explosion in popularity in the last few years, social media marketing companies are having a field day in their element.

Social media has become one of the most integral SEO techniques, especially for those companies that want to gear their services towards younger generations. So if you're trying to get yourself out there and thrive in the murky waters of social media, these five expert tips are meant just for you.

Create More Video Content

With visual-based platforms like Snapchat, Instagram, and Tumblr becoming more and more popular, it's important to incorporate video marketing into your social media strategy. However, 43% of customers report that blatantly self-promotional content is a turn off when interacting with a company.

Take Your Campaign Mobile

Over 60% of companies that designed a website specifically for mobile consumers reported increased sales. The truth of the matter is that more and more people are turning to mobile devices rather than computers for online experiences.

The importance of web design services is becoming more obvious as companies opt for sleek, mobile-friendly pages.

Don't Spread Yourself Too Thin

The biggest mistake that most companies make when venturing into the world of social media is casting a huge net. If you spread yourself thin over too many platforms, you won't be able to provide quality content and time between all of them.

Try starting with one platform and building a base there, then branching out to one or two more platforms if you see success. Social media marketing campaigns should be mapped out and planned.

Content Rules Over All

Providing high-quality content should always be at the top of your priority list. Not only will it create a meaningful campaign, it will provide trustworthy, relatable material for users to look at.

Your SMM campaign will benefit from high quality content focused on attracting your ideal customer.

Hire an Expert To Help Create Effective Social Media Marketing Strategy That Is Unique To Your Business

The one strategy that will help you more than any list of tips is looking into professional social media marketing companies. These professionals know the ins and outs of social media marketing, and can tell you why you may or may not be one of the five percent of companies generating customers via Twitter.

Don't leave your marketing strategy to chance, especially when it comes to the world wide web. Planning and executing well-thought out strategies is the key to success.

Topics:Social Media