Social media platforms now reach nearly 80% of Internet users and account for almost 25% of all time spent on the Internet.
With such an explosion in popularity in the last decade, social media marketing companies are having a field day in their element.
Social media has become one of the most integral SEO techniques, especially for those companies that want to gear their services towards younger generations.
Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong.
Depending on which social network you’re posting on, you’ll need to learn the differences of each social platform.
Here are some examples:
- LinkedIn – A professional network that is perfect for B2B audiences.
- Facebook – Very good for news and entertainment related content. Facebook Groups can be a great way of connecting with your ideal audience.
- Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your blog.
- Pinterest – Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog.
Once you learn about the different platforms, you can focus on the ones you think will mesh well with your business.
A major component of killing it at your social media strategy is using the right words. The way you get your message across will vary depending on the social network you’re posting content on.
So if you're trying to get yourself out there and thrive in the murky waters of social media, these expert tips are meant just for you.
Start with a Social Media Marketing Plan
Every good business strategy starts with a good plan. Social media marketing for businesses is no different.
Since it’s so easy to use and you can get started with organic posts for free, it might be tempting to dive in and just start posting.
But without a plan, you have no way of knowing what you’re trying to achieve with your social media posts, and no way to measure whether you get there.
Taking the time to create a social media plan right upfront will ensure that all your social efforts support specific business goals.
Create More Video Content
With visual-based platforms like Snapchat, Instagram, and Tumblr becoming more and more popular, it's important to incorporate video marketing into your social media strategy.
However, 43% of customers report that blatantly self-promotional content is a turn off when interacting with a company.
Take Your Campaign Mobile
Over 60% of companies that designed a website specifically for mobile consumers reported increased sales.
The truth of the matter is that more and more people are turning to mobile devices rather than computers for online experiences.
The importance of web design services is becoming more obvious as companies opt for sleek, mobile-friendly pages.
Don't Spread Yourself Too Thin
The biggest mistake that most companies make when venturing into the world of social media is casting a huge net.
If you spread yourself thin over too many platforms, you won't be able to provide quality content and time between all of them.
Try starting with one platform and building a base there, then branching out to one or two more platforms if you see success.
Social media marketing campaigns should be mapped out and planned.
Content Rules Over All
Providing high-quality content should always be at the top of your priority list.
Not only will it create a meaningful campaign, it will provide trustworthy, relatable material for users to look at.
Your SMM campaign will benefit from high quality content focused on attracting your ideal customer.
Connect with Your Audience
Social media is a powerful tool for any marketing strategy. And that mainly comes down to the fact that businesses can interact and engage with their customers in a way that’s impossible otherwise.
- Interact in Twitter Chats
- Retweet on Twitter
- Survey your audience
- Engage in Facebook groups with a similar target audience
- Always reply to comments on your Facebook business page
Hire an Expert To Help Create Effective Social Media Marketing Strategy That Is Unique To Your Business
The one strategy that will help you more than any list of tips is looking into professional social media marketing companies.
These professionals know the ins and outs of social media marketing, and can tell you why you may or may not be one of the five percent of companies generating customers via Twitter.
Don't leave your marketing strategy to chance, especially when it comes to the world wide web. Planning and executing well-thought out strategies is the key to success.
Check out this guide to social media for full details on every step.