One of the first steps to figuring out your marketing budget is to establish your total revenue. Part of your strategy should be a good marketing budget and to make sure your website design is modern and effective.
For new companies, at least 12%-20% of your gross revenue should be allocated to marketing in order to accomplish effective exposure and create recognition for your brand.
For established companies, at least, 6%-12% of your gross revenue should be allocated to marketing. You are able to spend less because you have created a following of your brand through time and experience in the marketplace.
HubShout, a white label SEO company, recently conducted a survey of small to mid-size digital marketing agencies in order to gather data about this year's marketing trends.
Read the full article at: inbound.org
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