HubSpot has become an increasingly popular platform for any company that wants to publish content and enjoy the return that effective inbound marketing can provide.
The recent release of their free customer relationship management suite has only increased their market share and made them an even more critical figure in the digital marketing industry.
As a result, more companies than ever are looking for a HubSpot marketing consultant to help them make use of the platform and use it to drive their inbound marketing strategy.
Here at RiseFuel, we are a HubSpot agency that can help you implement an inbound strategy, improve your sales enablement, and grow your organic traffic.
I work closely with every client to help them put together a system that utilizes all of the benefits that the platform can provide.
For most companies, their HubSpot strategy and execution is critical to their overall digital marketing success.
It’s so important that you find the right consultant to help you make the most of the software and design a system that delivers measurable results.
Are you HubSpot Certified? Which Certifications Do You Hold?
If you are hiring a HubSpot consultant, the first thing that you should check into is that they actually have a HubSpot certification.
Ideally, they should have multiple HubSpot certifications since the company offers many certifications in subjects directly and tangentially related to their core software.
A few of the different HubSpot certifications they offer include:
- Inbound Certification
- Inbound Sales
- Content Marketing
- Sales Enablement
- Email Marketing
- Growth-Driven Design
These are just a small sampling of the 16 different certification that HubSpot offers.
An experienced consultant should hold several different certifications to provide proof that they are adept at HubSpot implementation and the strategies the software helps to execute.
How Long Have You Been Working in HubSpot?
How much experience do they have? Spending time using the software is the only way to truly know all of the ins and outs and be able to deliver an exceptional result.
While years of experience is not indicative of expertise or skill, it does help to confirm a general level of experience with HubSpot and inbound marketing.
Additionally, years of experience can give you an idea of how many different projects they should have been involved within that time.
If they don’t have an extensive portfolio to match their years of experience that could be a red flag.
What Kind of Results Have You Delivered?
Results are important. That is what you are hiring them for, right? Any HubSpot consultant should be able to provide you with examples of how they have been able to provide HubSpot help and inbound marketing strategy to other clients. If they can show results for businesses that are similar to yours, that is even better.
A HubSpot consultant with years of experience should have case studies featuring former engagements for you to take a look at.
There should be hard, measurable results from inbound campaigns to back up what they have claimed to be able to help you with.
Do You Execute the Service or Just Consult?
This is an important distinction. There are some consultants that will put together and strategy and help execute the entire strategy for you.
Others will simply weigh in on different areas for improvement and leave the execution up to you. Knowing and identifying the difference is critical to finding the right partner.
Going into a new engagement with a HubSpot consultant, it’s important that you know what you are looking for. Not every type of consultant will be a good fit for every situation.
Ask questions related to this early in the process so you can qualify whether or not they are the right fit from the beginning and not waste time going through the sales process only to find that they aren’t a fit for what you are looking for.
Source: Jacob McMillen
How To You Handle Client Communication and Reporting?
When you hire someone for HubSpot help, you are likely looking for a long-term engagement. As your Hubspot operation grows, you’ll encounter new problems that will require expertise to solve.
If your HubSpot expert is also handling the execution of your inbound strategy, communication and reporting will play a huge role in the success of your engagement.
Executing an inbound marketing strategy requires a lot of collaboration between the consultant and the client. They will need access to internal marketing materials, web and analytics accounts, and continuously check in to share their progress.
How Can I Help You Make This a Successful Engagement?
While much of the process of choosing a consultant to work with will focus on what they can do for you, it’s also important for you to ask what you can do for them as well.
How can you help them to ensure success and provide the best possible results? Establishing this early will help to get the partnership off to a solid start.
Every consultant has their own system and way of working. Most engagements involve a little give on both sides, where you try your best to fit your preferred processes into the processes that are used by your new partner.
When you hire a consultant for HubSpot help, inquire about their processes and learn how to facilitate the best possible collaboration between your companies.
What Will Our First 90 Days Look Like?
The first few months of a new HubSpot engagement often look much different from later months. In the first 90 days, a lot of changes need to be made to follow best practices. Later, once the system is in place, the focus shifts toward maintenance and execution.
Ask about what the first few months of your engagement will look like so that you can make necessary preparations.
When you know what needs to be completed ahead of time, you can ensure that permissions, account information, and documentation is ready to go to make the most out of those first few months with minimal delays.
RiseFuel’s HubSpot Help Delivers Results
I’ve worked with companies in dentistry, manufacturing, and tech to improve their inbound marketing efforts and grow their presence in organic search.
If you need help getting the most out of your HubSpot subscription, RiseFuel can help you to organize your HubSpot account and install an inbound marketing strategy that grows your sales and improves relationships with customers.