It might not seem like it, but the design choices of a few affect the actions of many. One needs only to turn their attention to successful advertising campaigns that have spanned generations and generated untold amounts over the years.
Indeed, in those cases, it is hard to deny that the way the text and images presented an idea had monumental effects. In today's digital age, when you consider that 62% of companies who had websites designed specifically for mobile had increased sales, it becomes obvious that design still matters, albeit in different ways than it once did.
Functionality is important, no doubt. About 40% of people will entirely abandon a webpage if it takes more than three seconds to load, and content should be disguised -- 43% of buyers say that "blatantly self-promotional" content is a huge turn off.
But one thing is for sure: people read what is on a site. They might not read it all, or a lot of it, but they have to read some in order to find what they need. That's where typology comes in.
Check out these Internet marketing tips to find out great ways you can use typology to strengthen your overall web design.
Show a Clear Hierarchy
When you visit a site, it is immediately clear what you should start reading, as indicated by the headers, the size of the text, and the typography utilized.
Every page needs these subtle clues to guide visitors to where their eyes should be going, and when. Don't be afraid to influence viewers in this way -- in fact, that is your job.
Don't Forget the Macro and Micro
Macro typology is the overall structure of your text and how it appears in a block when you look at the overall design of the site.
Micro typology, on the other hand, is concerned with spacing, in between words, letters, paragraphs, and blocks of text. As any designer knows, these minute spaces actually have a pretty big effect on how a text turns out.
Kick Your Addiction to the Center Button
Pressing the center button is probably very tempting, but in fact, the jagged edges that it creates make the text harder to read than you would think.
That's why you should consider skipping the center button and opting for right or left side orientation.
Web design companies spend all of their time and energy trying to figure out how to craft the most appealing and pleasing website possible. Consider all of your web design options, but make especially sure to keep the typology in mind!