The Buyer's Journey: From Start to Finish
Smart companies position their websites as an educational resource for customers who have just started their path to purchase. They then convert website visitors to leads with relevant, valuable content and then nurture those leads to the point of sale.
For prospects to complete this journey, your website needs to follow a strategy. Each element should have a purpose, to guide prospects to the next stage. Good design converts visitors to leads and leads into customers. It’s not about cool graphics — it’s about getting the results you need to grow your business.