Google and Bing have sophisticated algorithms that analyze websites and determine how well each meets the needs of any given search term.
As their technology has developed and become smarter, there’s no longer an effective way to “game” the system, but there are plenty of ways to make sure you give the search engines what they’re looking for in order to highly rank you.
SEO is simply the process of making sure that all the details that search engines like to see are in place.
From reader-friendly content that is original and informative to complementary images to metadata to high-quality incoming links, there are a variety of things that can be optimized to improve your website and increase search engine rankings.
The four key areas of SEO that site owners need to consider are:
Technical SEO can seem a little intimidating, but really, what we are talking about is ensuring that a search engine can read your content and explore your site.
Your website should be optimized as a whole and at an individual page level. There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.
Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business.
Building your authority, in large part, involves link building. Links are still a crucial component to developing strong organic rankings; however, links can be the hardest part of SEO to get right.