UX insights and growth-driven design allow for continuous optimization and improvement over time, providing key marketing and sales insights and minimizing the need for a complete redesign in another 12 months.
A well-designed website is the key to online marketing success. According to a recent HubSpot survey, 94% of respondents cited poor design as a reason they do not trust a website and thus the business it represents.
On the flip side, an intuitive, well-designed website positively impacts how visitors view your company, it also improves lead conversion through easy-to-see calls to action driving conversions to your technical content. Through personalization and relatable content you can attract your ideal leads by making your site dynamic and appear to talk directly to your prospect.
Before you decide how to redesign your website, let’s look at the the modern growth-driven design approach. We have found that this strategy allows you to design in stages and your site evolves to much better than the old way of mapping out every detail and putting the pressure on you now to create this entire site at one time.
With the growth-driven design approach, you design your site in different phases using an agile approach and get a “launch pad” site up in one to two months. From there you can immediately measure impact of the new design and evaluate user behavior and data over the first few months.
Then you iterate on your design and content monthly based on real-time user behavior of your target personas to flesh out your site, making small, incremental changes like landing page optimization, word choice changes, CTA buttons, premium content placement, etc.
Throughout the process you also build a prioritized wish list of additional items and pages you would like to implement into your design that take into account new changes to your business or additional products or services you want to elaborate on. To learn more about the growth driven design website strategy click here.
Landing Pages Are Critical For Success
In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or other paid advertisement or promotion.
Landing pages are designed with a single focused objective – known as a Call to Action (CTA). This simplicity is what makes landing pages the best option for increasing the conversion rates of your paid advertising campaigns. To fully understand the difference between a landing page, and the other pages on your website, such as your homepage, it’s important to consider the differences between organic search traffic and paid search traffic.
Different Types of Landing Pages
There are two basic structural types of landing page:
- Lead Generation landing pages (sometimes referred to as lead gen or lead capture pages) use a web form or banner graphic as the Call to Action, for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.
- Click-Through landing pages are typically used for e-commerce and have a simple button as the Call to Action.
Whether you are in Charlotte North Carolina or anywhere in the United States when it comes to internet marketing or online marketing the inbound methodology beats traditional marketing with the best ROI (return on your marketing investment) in marketing.
This requires having a great website that presents the ideal image of your company, and is configured correctly for local seo or global seo ( we are a great full service seo company also ) as this is important for ranking factors that help you bring more qualified traffic to your site. Now we want to convert that traffic into leads. To learn more about this click here.