Search Engine Optimization
When potential customers are looking for service providers or products, they usually pull up Google. When they search, will they find your company or your competitors’?
SEO is a good strategy to attract sales-ready prospects because you can target search terms that people typically type in when they’re ready to buy.
You can also use SEO to attract prospects who are not as far along in the buying journey — they’ll find your content, and you can then capture their email addresses and nurture them toward becoming customers