LEAD GENERATION STRATEGIES WHEN YOU NEED MORE & BETTER LEADS

MARKETING LEADS ARE FINE, BUT SALES OPPORTUNITIES ARE BETTER

Here is a Quick Overview of Some of the Highly Effective Strategies You Can Use to Generate Many More Qualified Leads & Clients 

They are all simple and cost effective to implement once you know what to do and how to do it.  By bridging the gaps in your knowledge we can show you how to get the most out of any of these approaches, no matter how large or small your business.

Get Alignment on What a Lead Actually is

If sales and marketing aren’t talking the same language you have a problem. Sales need to be clear on what they are prepared to accept. Marketing needs to carefully set expectations around what stage a prospective customer is at – and what still needs to be done to progress and close.

Avoid the Leaky Bucket Effect

Many B2B marketers spend a lot of time, metaphorically, pouring water into leaky buckets. Rather than fixing the bucket (the marketing funnel), they pour more water (traffic) into the bucket to try and keep it full.  This is a sure recipe for inflated acquisition costs and below-average results.

The biggest culprit here are your landing pages and, in particular, your forms. Forms separate your leads from non-leads, and have a huge impact on your conversion rates and overall lead generation results. If you haven’t already, I’d recommend optimizing your forms – or using a tool like HubSpot to ensure that you’re not leaving leads behind from your marketing campaigns.

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Remove Website Bottlenecks

Why spend more on paid-search or traffic generation if your website isn’t performing?

We optimize your website, turning it into a demand-gen machine that converts in the best possible way: the right balance of content and data capture, making the process simple for prospects and powerful for you. We make sure you’re using every trick in the book.

Stop Prospects Leaking Out of the Funnel

A static web page can only do so much – and many would-be leads disappear from your site without trace unless engaged at the right time. Live chat teams can monitor digital body language and identify and engage prospects before they go, because they know they are more likely to respond.

Which is perhaps why (in our experience) it is five times more effective than outbound calling activity.

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lead generation strategies

Identify & Call the Right Accounts

Often times companies just don’t know which verticals or accounts they should be calling into.

There’s a slew of predictive tools on the market which promise to help identify those with high propensity to buy. Some are better than others – but none will work without a solid methodology to approach and convert.

Implement Solid SEO

When potential customers are looking for service providers or products, they usually pull up Google. When they search, will they find your company or your competitors’?

SEO is a good strategy to attract sales-ready prospects because you can target search terms that people typically type in when they’re ready to buy.

You can also use SEO to attract prospects who are not as far along in the buying journey — they’ll find your content, and you can then capture their email addresses and nurture them toward becoming customers.

Increase Your Circle of Influence

A highly effective step by step strategy that deals with the single most common and frustrating problem for anyone in business: the problem of gaining access to the correct audience.

No other skill is as directly connected to your ability to achieve success as the skill of getting in to see the right people. Utilize, build, and maintain your relationships within your network. They are a significant asset in helping you reach people.

 

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lead generation strategies

Turn On Instant Lead Flow with Pay Per Click

If you need leads immediately, you won’t want to wait for your inbound marketing system and search engine optimization to ramp up. Pay-Per-Click advertising, like AdWords and social media ads, can fill the gap.

PPC is attractive because you’re only paying for clicks to your website or landing page — the traffic that isn’t interested just rolls on by without costing you.

Create An Effective Referral System

One third-party endorsement is more powerful than a hundred presentations. Getting your customers to recommend and encourage other folks they associate with to seek out your products or services is the most coveted prize in selling, besides a sale.

There are hundreds of referral systems you can use:

  • to create an unlimited supply of hot prospects
  • to get prospects returning your calls
  • to contact hard-to-reach buyers
  • to create a reputation that opens closed doors
  • to enhance customer loyalty
  • to increase sales and multiply profits

Referral systems make your life easier and more professional, and bring higher profits with increased customer loyalty.

Become a Recognized Thought Leader or Authority

You can take a number of easy steps to rapidly establish yourself as a recognized authority in your industry. These include writing articles, books and our favorite, a good and steady blog.

You can also create newsletters and information products, engage in speaking and delivering seminars.  While these can keep you very busy and in demand virtually all the time, they will give you a tremendous edge over your competitors who will struggle to get by.

Customers will normally flock to you, while your competitors wonder why and have to settle for picking up the left-overs.

If you or your sales team have a great closing rate and you just need more appointments with high-quality prospects, our lead generation services will supply the leads you’re looking for.

Interested? Schedule a 15-minute chat to explore how we could help you get more and better leads. 

 

30 Lead Gen Tips