You’re probably using social media to some extent, or you would like to if you’re not already doing so. But very few brands know how to use social media to effectively drive website traffic, leads and revenue effectively.
When done right, social media engagement improves customer retention and loyalty. It turns transactions into word-of-mouth recommendations. Plus, you establish trust with customers who look to you as a brand authority within your industry.
Statistics show that 69% of Americans use social media sites regularly. Social media platforms are the perfect place to find your prospects and customers, because they’re already hanging out on these sites for other purposes.
Businesses that aren’t using social media are missing out on a huge opportunity to cultivate leads, connect with customers, and benefit from word of mouth.
Having a structured online marketing plan allows you to coordinate your marketing tools for cross-promotion, and social media is one of those tools.
You can use social media to promote blog posts and other content, host customer-generated content, advertise special sales, and run contests that help bring attention to new products.
In this way, your social media strategy matches and boosts other marketing efforts for a truly comprehensive plan that works together for even greater results.
Without tracking, how will you know what’s working and what’s not? Regular reports which analyze and track the effectiveness of each campaign are used to continually adjust social media marketing efforts to reflect changes in consumer behavior and market trends.
The reports we provide our customers also provide clear measurables that showcase our performance and provide a level of transparency and accountability.