When You Need to Close Sales Faster

If your marketing system is delivering a sufficient number of leads but your sales process is taking too long to convert the leads to customers, sales enablement can help you close those sales faster.

Sales Process

What is Sales Enablement?

Imagine if you knew when individual prospects downloaded specific pieces of your premium content — so you could follow up with a piece of related content you knew would be of interest.

  • Imagine if you knew when a prospect opened a salesperson’s email — so your salesperson could gauge urgency.
  • Imagine if your sales team had a supply of easily-accessible templates that were proven to work, with high response rates — so your people weren’t wasting time reinventing the wheel.
  • Imagine if you could make booking appointments convenient and simple for your prospects — so they’d be more likely to agree to an appointment.
  • Imagine if you could quickly see, at a glance, the entire conversation history between any member of your sales team and an individual prospect.

Sales Enablement Tools

Sales enablement tools, like HubSpot Sales Pro, give you the ability to do all these things and more. Knowing the perfect moment to get in touch with a prospect and having proven templates and tools at your fingertips will turbocharge your sales team’s productivity.

Interested? Schedule a 15-minute chat to explore how we could help you close sales faster.

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Qualify Leads

Modern salespeople are overwhelmed by information on people who are a poor fit for their business.

Sales enablement professionals implement lead scoring systems that assign positive or negative weight to contacts and companies based on data indicating how good a fit a given lead is. Local businesses with limited geographic reach, for example, will negatively weight contacts that live in a different country. Similarly, a company that sells only to small businesses will assign positive weight to a company with 10-20 employees.

Businesses using a CRM can surface good fit companies and leads to reps the minute they convert on your website. Less qualified prospects are moved to a CRM queue that salespeople can work on their own time.

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